Office Depot, Inc. Blends Holiday Traditions With New 'Chrismukkah' Dance In Elf Yourself® App

Office Depot, Inc. (NASDAQ: ODP), a leading global provider of  office products, services, and solutions, through its Office Depot and OfficeMax brands, announced three new dances for Elf Yourself®, a mobile application that allows users to create videos of themselves and others dancing as elves in various settings.

To date, the holiday app has been downloaded more than 92 million times (2012-2015), and with three new dances this year, including "Chrismukkah," Hip Hop Shop and Secret Santa, more users than ever are expected to kick off the 2016 holiday season with Elf Yourself®.

2016 marks only the fifth time in 111 years that Hanukkah coincides with Christmas Eve or Christmas Day. Families have increasingly combined both holidays to celebrate what's been named "Chrismukkah." In a recent Office Depot survey, out of those who plan to celebrate "Chrismukkah," 20 percent said 2016 will be their first year doing so. Families and individuals will be able to truly celebrate "Chrismukkah" on one day with this rare alignment.

"As more and more people blend holiday traditions, particularly for 'Chrismukkah,' Office Depot wants to offer them an entertaining way to create new traditions and get into the spirit of the season," said Diane Nick, senior vice president of marketing for Office Depot, Inc. "Elf Yourself® marks the beginning of the holiday seasons for many, and we are excited to share these fun, interactive dances with them."

Such a unique date and celebration inspired the creation of a new "Chrismukkah" dance, which features aspects of the traditional Christmas and Hanukkah Elf Yourself® dances that users love, but with a new twist that is sure to spark the holiday spirit. The dance starts by presenting Christmas and Hanukkah dances separately and then blends the two into an exciting performance. The "Chrismukkah" dance will help users celebrate the differences in holiday traditions and mark this historical convergence with festivity.

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