SAN FRANCISCO, Nov. 3, 2016 /PRNewswire/ -- Sharethrough, the largest native advertising Supply Side Platform (SSP), announced today the addition of Alex White in the newly created role of VP Product Marketing, an industry veteran with almost two decades of experience leading product strategy and operations with companies such as Sizmek, Peer39, Right Media, Yahoo! and Doubleclick. White's two decades of leadership in advertising technology have come in executive level positions in some of the most influential and formative companies in the industry. His responsibilities at Sharethrough will center around driving proprietary demand to the company's premium publisher network of 1500 sites through the thousands of programmatic buyers that purchase through its integrations with some of the largest DSPs in the world, like AppNexus and the Trade Desk. White's hiring comes with Sharethrough projecting $140 million in native ad spend through the Sharethrough Platform in 2016, spurred by a host of new DSP and bidder integrations to drive 3rd party demand and a surge in advertising impressions sold directly by its growing publisher customer base. "As Sharethrough continues to benefit from new IAB standards for native and the DSP-integrations that have followed, there couldn't be a more suitable person to join our leadership team as we enter into a new chapter for native advertising," said Dan Greenberg, co-founder and CEO of Sharethrough. "I see Alex's prior experience helping to scale and develop markets as playing a crucial role at Sharethrough, especially as programmatic native becomes a continually greater force in the advertising space and our product evolves with it." "Sharethrough is one of very few companies at the moment working at the intersection of all that is going on in digital advertising: native, mobile, video and programmatic," White said.