CHICAGO, Nov. 3, 2016 /PRNewswire/ -- Studio One Eleven, the design and innovation division of Berlin Packaging, offers full-service design and engineering support with a twist: they provide their services at no charge in exchange for supply agreements for packaging. Where some might characterize such a strategy as unconventional, executives at its design division use an altogether different word: aligned. Unique Business Model Resonating"Because fee-based engagement models demand it, most design consultancies focus on their billable hours rather than their clients' financial success. Whether the product they've designed launches or not - and whether that product is successful or not - doesn't financially impact the consultant," said Scott Jost, Vice President of Innovation & Design at Studio One Eleven. "It's our belief that the pure fee-for-service model is antiquated. At Studio One Eleven, we are fully vested in the success of every project we work on. We exist to help increase the revenue of our customers." In 1999, Berlin Packaging made the decision to provide Studio One Eleven's design services to its customers at no charge in exchange for customers' packaging business. Seventeen years later, this innovation continues to pay off with record-setting corporate revenues along with double-digit increases in project counts for Studio One Eleven. 2016 is on trend to be yet another solid year winning with customers, with dozens of patents filed and on average more than one custom component tool approved per calendar day. Driving it all, Jost notes, is the success of Berlin Packaging's broad customer base. "The packaging we designed at Studio One Eleven helped generate more than $3 billion in sales for our clients last year," he said. "We're not trying to get a bigger piece of a fixed pie. Instead we're working to make the pie itself bigger for everybody." In the past year, Studio One Eleven's design solutions have performed almost as well at award competitions as they have in the marketplace. In addition to winning multiple honors at some of the industry's most respected competitions, including the WorldStar Packaging Awards, the Studio's solution for Nu Skin Enterprises' ageLOC® Me skin care device received the prestigious "A-prime" Platinum Award. Most recently, its package for Thea's English Tea earned the People's Choice Award at the Brand Packaging Design Gallery Awards.