NEW YORK, Nov. 3, 2016 /PRNewswire/ -- Boxed.com, the online wholesale shopping club with no membership fees, has announced the appointment Jackson Jeyanayagam as Chief Marketing Officer effective November 7, 2016. Boxed has been working strategically to build its executive team with highly sought-after talent as an investment in the company's future growth.
Jeyanayagam was formerly the head of digital marketing for Chipotle where he was responsible for leading all digital initiatives including mobile, content, social media, CRM, analytics and digital direct response. Prior to Chipotle he was SVP, Digital Strategy at Taylor where he built and led the digital marketing practice group, supporting a number of Fortune 500 brands. As Chief Marketing Officer at Boxed, Jeyanayagam will be responsible for overseeing all marketing efforts including advertising, research, digital marketing, social media, public relations, content creation, analytics and customer relationship management. "Jackson is a skilled marketer who understands how to reach millennial customers in new and exciting ways. He has proven to be a perfect blend of creative and analytical, and I am confident he will help drive significant growth for our company," says CEO and co-founder Chieh Huang. The new appointment comes only a few days after the announcement that Sam's Club Senior Vice President of Operations Heather Mayo has been named Boxed's new Chief Merchandising Officer, and a few months after Square's Naeem Ishaq joined as Chief Financial Officer. The C-Suite executive team is based at Boxed Headquarters in New York City. "Boxed has a wonderful vision, a terrific operational foundation and best-in-class customer experience," says Jeyanayagam. "I'm excited to help elevate Boxed to a household name and continue to build upon the brand that everyone already loves and trusts."