SAN FRANCISCO, Nov. 3, 2016 /PRNewswire/ -- By making it easy to eat well, Zipongo has been able to help people tastefully sustain healthy eating and outcomes, and formalize Food Benefits Management for health plans, wellness platforms and a range of employers, from tech and financial services giants, to leading retailers and manufacturers. Now with the closing of their $18 million Series B funding round—bringing total financing to $28 million—Zipongo and partners are further enabling Nutriomics and behavior science to empower health providers and disease management systems to measurably leverage food as medicine.
The Series B was led by Silicon Valley pioneer, Mayfield, a key investor in companies ranging from Genentech and Solar City (acquired by Tesla), to Marketo and Lyft. Mayfield's recent investments in Digital Health include Basis Science (acquired by Intel), HealthTap, Lantern, Brighter, Finrise and a stealth investment in AI applied to healthcare. Mayfield was joined by existing Zipongo investors, including Series A lead, Boston-based Excel Venture Management, which has been a key backer of companies such as Craig Venter's Synthetic Genomics, Cleveland HeartLab, WellDoc, and ShapeUp (acquired by Virgin Pulse). Zipongo, founded by Jason Langheier, MD, MPH, has been a pioneer in leveraging behavioral economics, nutrition, personalization data science and well-designed software user experiences to make eating well easy, and the health results sustainable. Dr. Langheier was inspired to launch Zipongo after helping launch the pediatric obesity clinic at Boston Medical Center, and build it based on science, rooted in training from Harvard's Nutrition Department, Duke University Medical School and the University of California at San Francisco Biostatistics and Pediatrics clinical research teams. Today, over 150 companies and the majority of national health plans and wellness platforms work with Zipongo to drive engagement, health impact, cost savings and happiness of their people. Zipongo's comprehensive digital nutrition coaching platform and food utility tools support people from all walks of life, from those that cook and leverage grocery discounts regularly, to those who eat prepared meals from restaurants frequently. Just as Pharmacy Benefits Management companies help drive adherence to the most cost-effective drugs that lower disease-related costs, Food Benefits Management powered by Zipongo helps people eat the right foods for them—the ultimate personalized generic drug—to lower healthcare costs and deliver a return on investment. Zipongo's goal is to reduce the burden of chronic disease, reduce risk from the unintended side-effects of taking multiple drugs and in-hospital disease care, and help rein in unsustainable healthcare cost growth.