- Beats by Dr. Dre will be promoting its new Solo 3 Wireless, the perfect everyday headphone, with extra battery life and enhanced sound quality;
- Leica to debut its Leica Sofort instant film camera, a small and compact device for fashion-conscious people who love photography. It comes in a choice of three colors - orange, mint and white.
- iRobot will be launching the Braava Jet 240, a mopping and vacuum cleaning robot that tackles dirt and stains in small places;
- Dyson to bring its V8 Absolute Cordless Vacuum Cleaner through Tmall to Chinese consumers, which can be used to vacuum floors but also converted to a handheld for quick clean ups, spot cleaning and cleaning difficult places;
Other brands also leveraging 11.11 as a marketing opportunity to launch new products include Samsung, A.O. Smith, Siemens, Midea, Leica, Bowers and Wilkins, and more. In the weeks leading up to 11.11, participating companies were given a wide selection of engagement opportunities to maximize their brand exposure and consumer interaction during this period, from mobile live streaming, virtual reality shopping, interactive content, games and entertainment, to online-to-offline promotions."This year's 11.11 is testament to our commitment in bringing more innovative smart living products to Chinese consumers," said Jing Yin, President of Tmall Electronics, Alibaba Group. "Our vision is to collaborate with key players in the industry such as platforms, trade organizations, and brands, to create an open framework that allows innovative companies of all sizes to develop, display, and distribute their products in a far-reaching way. Our common goal is to bring about meaningful change and improvement to consumers' lives." About the 11.11 Global Shopping Festival The 11.11 shopping festival began in 2009 with participation from just 27 merchants as an event for Tmall.com merchants and consumers to raise awareness of the value in online shopping. Seven years later, 11.11 has become a global event with participating merchants in the tens of thousands, buyers in the millions, and total sales in the billions. For additional history and facts from last year's festival, as well as the latest news and updates on the 2016 11.11 Global Shopping Festival, please visit Alizila http://www.alizila.com. About Alibaba Group Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.