Alibaba Showcases Innovation In Internet Of Things (IoT) And Consumer Electronics During 2016 11.11 Global Shopping Festival

Alibaba Group (NYSE: BABA) today announced its plans to bolster Tmall's position as the leading ecosystem for the most cutting-edge IoT products, and the go-to platform to drive consumer adoption of a technology-enabled lifestyle. As part of the initiative, Tmall will showcase its prowess in the consumer technology category during the 11.11 Global Shopping Festival by debuting new products from some of the biggest names in the industry, including Beats by Dr. Dre, iRobot, Dyson, Leica, among many others.

At a press conference at Alibaba's headquarters in Hangzhou, Alibaba Group CEO Daniel Zhang and head of Tmall Electronics Jing Yin, gathered with top executives from Beats, iRobot, Intel, the Consumer Technology Association, and other key industry representatives, to discuss the growth of IoT in China, and how the industry can leverage e-commerce to further advance product and technology innovation.

"Over the past 17 years, Alibaba has been constantly evolving our ecosystem to support today's new era of commerce powered by the Internet and new technologies," said Daniel Zhang, CEO of Alibaba Group. "With more than 439 million active users on our platforms, Alibaba owns a robust database of real-time consumer insights that not only fuels our ecosystem, but serves as an extremely powerful source of market intelligence for our partners and clients. As we enter the fast-changing age of IoT, we're excited to join forces with key global players in the industry such as Intel and CTA to spearhead the creation of a smart living ecosystem that will significantly improve people's everyday lives."

Alibaba's Tmall Electronics marketplace introduced more than 280 new products this fall. Over the years, the platform has transformed from a virtual shopping mall, to an interactive destination for brands and consumers to engage and explore the latest innovations in consumer technology. Many brands are taking advantage of the attention Tmall receives during the 11.11 Global Shopping Festival, the world's biggest shopping day, to promote their new product lines and help consumers discover ways that technology can enhance their lifestyles. For example:
  • Beats by Dr. Dre will be promoting its new Solo 3 Wireless, the perfect everyday headphone, with extra battery life and enhanced sound quality;
  • Leica to debut its Leica Sofort instant film camera, a small and compact device for fashion-conscious people who love photography. It comes in a choice of three colors - orange, mint and white.
  • iRobot will be launching the Braava Jet 240, a mopping and vacuum cleaning robot that tackles dirt and stains in small places;
  • Dyson to bring its V8 Absolute Cordless Vacuum Cleaner through Tmall to Chinese consumers, which can be used to vacuum floors but also converted to a handheld for quick clean ups, spot cleaning and cleaning difficult places;

"Our partnership with Tmall is focused on delivering the best of wireless and premium sound to the tech-savvy, innovation-loving Chinese audience," said Luke Wood, President of Beats by Dr. Dre, who also joined today's event. "We hope to grow with Tmall and its consumers as part of our commitment to bring great product to music fans across China."

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