NEW YORK, Nov. 3, 2016 /PRNewswire/ -- GateHouse Media, publisher of over 525 local news websites and over 600 local community publications, today announced a major initiative to hire up to 100 digital sales executives in the coming months to better serve its growing roster of over 200,000 business customers across the U.S. Many of the digital enhancements GateHouse has implemented will also allow the Company to begin targeting national advertisers seeking digital solutions at scale in a trusted editorial environment. Over the past six months, GateHouse has rolled out a complete redesign of all 500+ web sites in its portfolio. The redesign, in partnership with internationally-known design firm Garcia Media, includes a clean, modern look, fully-responsive design, faster load times and fewer, higher-value ad positions. And all GateHouse sites will now be powered by a single CMS and utilize a single ad serving platform. The redesign has already led to a 100% increase in ad viewability and coupled with GateHouse's access to first-party data, has led to significantly improved ad engagement. "GateHouse has many longstanding print advertising partners who, for the first time, are looking to us as a digital partner to reach our 40 million online readers," said Peter Newton, GateHouse Chief Revenue Officer. "In addition, there are literally thousands of national and regional marketers who haven't worked with GateHouse newspapers who are now being introduced to our high-quality, engaging and exclusive digital sites and audience." As part of its strategy to provide one-stop digital marketing solutions to regional and national marketers, GateHouse has begun the process of hiring up to 100 digital-only sales executives. Working with the over 1,000 GateHouse sales executives already in the field throughout the U.S., these digital sales executives will focus on local, regional and national advertisers who are seeking to reach engaged consumers in any or all of GateHouse's 500+ markets. And with GateHouse's own audience extension platform, Adhance, the Company is well-suited to deliver the audience advertisers want to reach anywhere, anytime and on any device.