It's low-budget Donald Trump no longer. Both the Republican presidential nominee and his Democratic opponent, Hillary Clinton, are planning to run ads during the final game of the World Series.
Trump, who has been reluctant to spend on paid television advertising throughout the election, will run three ads during tonight's match-up between the Chicago Cubs and Cleveland Indians. Titled "Change," "Choice" and "Corruption," the 30-second spots are intended to be part of the candidate's "closing argument" to voters.
"The vast majority of Americans feel the country is headed in the wrong direction, but that is all about to change. We are excited to take our message directly to the millions of sports fans watching the World Series to let them know that they have a clear choice in this Election, and Mr. Trump is the one who will fight for them. He is the leader who will Make America Great Again," said Trump communications adviser Jason Miller in a statement.
The Clinton camp has booked Game 7 ads as well. According to a report from CNNMoney, the campaign has reserved four spots, all of which are floating, which means they're not guaranteed specific times or that they will be aired. Two of Trump's spots are floating, and one is fixed.
The going price for a Game 7 ad is upwards of $500,000, reports CNNMoney, but the campaigns won't have to pay as much. Broadcasters have a legal obligation to give campaign committees access to reduced rates in the weeks leading up to Election Day. 21st Century Fox's (FOX) Fox channel will air the game.
Tuesday's game drew in 23.4 million viewers on the Fox broadcast network, making it the most-watch Game 6 since 1997, according to Nielsen Media Research figures. Wednesday's game will likely be watched by even more.
The first presidential debate between Clinton and Trump drew in 84 million viewers across a range of networks. The second debate was watched by 66.5 million people, and the third by 63.7 million.
Priorities USA Action, a super PAC backing Clinton, will be up with ads during the World Series as well, but it's not related to a special buy, said communications director Justin Barasky. The spots were reserved long ago, at the end of last year and the beginning of this year, and will air in states and markets the PAC has is already focused on: Ohio, Florida, Pennsylvania, Georgia, Colorado, Nevada, Iowa and New Hampshire as well as Wisconsin and Michigan.
Priorities briefly went dark in Colorado and Pennsylvania but has since begun airing ads again in those states. Midwest states Wisconsin and Michigan are new additions, with ads going up just this week.
Expectations for record-breaking political ad spending in 2016 have been dampened by Trump, who has often spurned traditional paid vehicles and instead leaned heavily on free earned media and social media. Broadcasters like Sinclair Broadcast Group (SBGI) , Gray Television (GTN) and Tegna (TGNA) have seen political revenue estimates drop.
The self-described billionaire has recently picked up the pace in advertising, by Bloomberg's calculus spending $91,938 per electoral vote last week. Clinton spent $154,696 per electoral vote. Wednesday's Game 7 plans are another indicator the Trump campaign is expanding its late-stage ad budget.