First-of-its-Kind 'Santa's Flight Academy' To Debut Exclusively At 12 Taubman Shopping Centers This Holiday Season

To rediscover the magic and tradition of the holiday season, Taubman will debut "Santa's Flight Academy," a one-of-a-kind, immersive holiday experience that combines a giant reimagination of the North Pole with state-of-the-art technology to enable children to become a member of Santa's flight crew. Partnering with an elf - either Sleigh Mechanic George, Flight Director Sparkle or Reindeer Caretaker Flash - each child will help ready Santa's sleigh so he can deliver presents to children around the world.

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"We're thrilled to offer Santa's Flight Academy to give children a truly immersive holiday experience," said William Taubman, chief operating officer, Taubman Centers, Inc. "The holidays are a time for creating special memories, and we are confident children will be delighted with this new adventure and the encounter will become a tradition for years to come."

Upon entering Santa's Flight Academy, each child 'Cadet' will present his or her official flight crew badge and will be immediately recognized by name. From there, several of Santa's onsite helpers will guide children through the experience of being fitted for a virtual flight suit, helping inspect and power Santa's sleigh before takeoff, and other tasks to ensure that every present will be carefully delivered.

At the end of the adventure, each child will step inside a 22-foot-tall sleigh for an enchanted snowfall dance party before meeting Santa. Children will also receive a special gift from Santa to personally thank them for heroically saving the day.

Santa's Flight Academy will be available exclusively at the following 12 Taubman shopping centers from Friday, November 11, through Saturday, December 24:

Due to the unprecedented nature of the experience and anticipated high demand, visitors are encouraged to pre-register children for a Santa's Flight Academy entrance badge online via each shopping center's website or through the mobile app available for both Android and iPhone platforms. Registration will also be available onsite at Santa's Flight Academy kiosks located in each shopping center.

A variety of photo packages, in addition to intricate and magical 3D pop-up paper holiday cards by Lovepop, will be available for purchase. Santa's Express Lane passes and photo packages may be purchased online in advance of the visit. For more information on a specific location, please contact each shopping center or visit the center's website.

ABOUT TAUBMAN

Taubman Centers, Inc. (NYSE: TCO) is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 26 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman's U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Founded in 1950, Taubman is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong. www.taubman.com.

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