How Amazon (AMZN) operates usually serves as inspiration for many tech companies chilling in Silicon Valley. But how the company does business could also spark the creative engines of execs at a major coffee chain based in New England.
Dunkin' Brands Group (DNKN) announced on Thursday its first-ever "Perks Week," which will offer the five million-plus users of its DD Perks mobile rewards and ordering app five straight days of deals. The event kicks off on Nov. 14 and ends on Nov. 18.
Does all of this sound eerily familiar? It should: Amazon held daily "Countdown Deals" that began seven days ahead of its members-only Prime Day on July 12. Further, the e-commerce king unwrapped this week its "Black Friday Deals Store," where shoppers can score deals on products almost every five minutes now up until Dec. 22.
"Originally, the idea came from this concept of retailers dipping their toes into branded time period [promotions]. We look at retailers like Amazon and their success with Prime Day and that's what spurred the thought, we wanted to own the day and dedicate it to our most loyal and best customers," said Sherrill Kaplan, vice president of Digital Marketing and Innovation for Dunkin' Donuts U.S. in an interview. If Perks Week proves popular, says Kaplan, Dunkin' is open to making it a recurring event within its broader marketing plans.
Here are the various deals that are on tap.