NEW YORK, Nov. 2, 2016 /PRNewswire/ -- Luxury strategy and public relations agency Issa PR will lead the US launch of the The House of Finland, presented by Finnish Tech, Design and Art (FTDA), on November 10-13. FTDA is a non-profit organization that promotes Finnish creativity in the US through artistic expression. The House of Finland is an exclusive five-day pop-up shop and festival, which will take place at Broome Street Gallery on 345 Broome Street, and will feature a series of events that will showcase Finnish art, design, music and gastronomy. The pop-up will feature interactive sessions, multi-content exhibitions, concerts and evening events with the creatives who brought the works of art to life. The evening festivities will include concerts and cocktail parties with Finlandia Vodka and Finlandia Cheese. The House of Finland is a unique immersive experience celebrating Finnish art, heritage and culture. Founder and CEO of Issa PR - Viet N'Guyen: "We are thrilled to work with FTDA, as Issa is an agency that truly believes in the intersection of art, design and storytelling. We strive to do emotionally inspiring work and are honored to bring Finnish creatives to the forefront of New York's artistic and cultural scene with this dynamic and exciting project." Produced by creative collective and agency - Black Swan Projekt, the festival will highlight an array of dynamic, up-and-coming creatives, including a debut single release gig by avant-garde pop act GEA, live painting and the latest collection by illustrator and textile designer Susanna Sivonen, selected designs from a newly launched art and fashion brand CHAÎNE and The Routes of Helsinki sound installation by Mikko H Haapoja. The Routes of Helsinki installations have been actively presented in many galleries, Helsinki Music Centre and in public city spaces, including metro platforms of Helsinki Central Railway station. Currently sound art piece The Routes of Helsinki - Beeline can be heard in Helsinki City Museum's main exhibition Helsinki Bites. Friday evening introduces modern, experimental Finnish Folk music featuring Project Vainiolla and Meriheini Luoto. Saturday evening highlight is a Fashion party with a Finnish fashion app IVALO, representing 70 most interesting and upcoming Finnish fashion brands. Additionally, Finnish real estate technology startup CubiCasa will be present at the events. CubiCasa is redefining the real estate content marketing business model with on-demand digital indoor space service. They offer complimentary BETA program for NYC real estate agents: direct access to 300,000 apartment floor plans.