MINNEAPOLIS, Nov. 2, 2016 /PRNewswire/ -- In 2015, Americans donated a record $373 billion to charitable organizations, with 71 percent contributed by individual donors. These findings demonstrate the strength of American giving - and this holiday giving season is predicted to persevere. Christopher & Banks, a women's specialty retailer, today announced the start of their annual St. Jude Thanks and Giving® campaign, which supports the lifesaving mission of St. Jude Children's Research Hospital®. The campaign is founded in the generosity of the retailer's customers with donations accepted across Christopher & Banks' more than 500 stores, starting Nov. 2. "We are simply in awe over the charitable giving and passion we see each year from our customers and associates," said LuAnn Via, Christopher & Banks President and CEO. "By coming together, especially during the holiday season, we are able to make a profound impact on the children and families at St. Jude Children's Research Hospital. Last year, we saw unprecedented giving in our communities and we hope this season builds on that momentum." Christopher & Banks was named the 2016 St. Jude Thanks and Giving Partner of the Year by ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. In 2015, Christopher & Banks raised more than $2.2 million for the children of St. Jude and over the last three years the retailer has donated more than $3.3 million to the hospital. Making Merry Holiday Event On Saturday, Nov. 5 from 11 a.m. - 4 p.m., all Christopher & Banks locations will host the annual Making Merry event. During the event, customers will have the opportunity to make a donation and help ensure no family ever receives a bill from St. Jude for treatment, travel, housing or food while they receive care at the hospital. Customers that make a $5 donation will receive a coupon book, offering $25 in savings at Christopher & Banks. With a $10 donation, customers will receive a holiday sweater ornament exclusively designed by a St. Jude patient, plus the Christopher & Banks savings coupon book. C&B will support St. Jude all holiday season. Customers can extend their merriment in-store by enjoying refreshments, snapping a picture in the #MakingMerry photo frame and signing the #MakingMerry banner that will be sent to patients at St. Jude to wish them a happy holiday.