DALLAS, Nov. 2, 2016 /PRNewswire/ -- DALLAS, Texas ( November 2, 2016) - Poo~Pourri debuts three videos from its new production company, Number Two Productions. The interactive videos allow viewers to decide how and when to go "No. 2" during high-stakes bathroom situations - a romantic date,a business presentation, or a crowded dinner party. The first video of this series How To Poop at a Party has already hit more than thirteen million views & 70,000 shares on YouTube & Facebook.
Nicole Story, Poo~Pourri's VP of Creative, leads Number Two Productions as writer and director, joining the small percentage of U.S. women, 11 percent, in the role of creative director. Taking over all aspects of video production is a natural evolution for Story—especially considering her involvement in every one of Poo~Pourri's viral videos since the launch of Girls Don't Poop in 2013. "The key to creating viral videos is using-content that's based on universal human truths. People from all walks of life can relate to that vulnerable feeling that comes from going to the bathroom in public places," says Nicole Story, Writer/Director. "The incredibly positive online response to these videos is a testament to our creative team at Number Two productions and the cast and crew. I am proud to bring this material to life the first time out of the chute as a director." Following the Red-Bull & Dollar Shave Club model, Number Two Productions will focus on content creation for the Poo~Pourri brand. The newly formed team has already been approached by other brands asking for conversion content videos. Beginning in 2017, No. 2 plans to launch 8-10 videos per year for their own brand while selectivity working with clients who fit the No. 2 philosophy.