Hasbro, Inc. Will Debut The PLAY-DOH Touch App And The PLAY-DOH Touch SHAPE TO LIFE STUDIO Set Exclusively At Apple Stores Around The World. The App, Available For IPhone And IPad, And Product Work Together For An Interactive Physical And Digital Play Experience That Brings PLAY-DOH Creations To Life In An Immersive Virtual PLAY-DOH World. (Graphic: Business Wire)

Today, Hasbro, Inc. (NASDAQ: HAS) will debut the PLAY-DOH Touch app and the PLAY-DOH Touch SHAPE TO LIFE STUDIO set exclusively at Apple Stores around the world. The app, available for iPhone and iPad, and product work together for an interactive physical and digital play experience that brings PLAY-DOH creations to life in an immersive virtual PLAY-DOH world.

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Hasbro, Inc. will debut the PLAY-DOH Touch app and the PLAY-DOH Touch SHAPE TO LIFE STUDIO set exclu ...

Hasbro, Inc. will debut the PLAY-DOH Touch app and the PLAY-DOH Touch SHAPE TO LIFE STUDIO set exclusively at Apple Stores around the world. The app, available for iPhone and iPad, and product work together for an interactive physical and digital play experience that brings PLAY-DOH creations to life in an immersive virtual PLAY-DOH world. (Graphic: Business Wire)

"For the first time ever, fans can truly bring their creations to life with PLAY-DOH Touch," said Greg Lombardo, vice president of marketing for the PLAY-DOH brand. "Since 1956, the PLAY-DOH brand has evolved to fit the ever-changing wants and needs of our fans from around the world. As we celebrate our 60 th birthday this year, it was important to seamlessly infuse new technology into the classic, hands-on PLAY-DOH experience while staying true to our core values of inspiring creativity and imagination."

Kids can amplify classic PLAY-DOH playtime by sculpting their own creations and creating unique, magical worlds with the PLAY-DOH Touch SHAPE TO LIFE STUDIO set, which includes character stampers, action stampers, cutters, tools, PLAY-DOH compound, and a SHAPE TO LIFE STUDIO set. Here's how to bring sculpts to life with the PLAY-DOH Touch app on iPhone and iPad:
  • Shape: Use the stampers, cutters and tools or shape your own PLAY-DOH creation.
  • Scan: Bring your creation to life by scanning it into the PLAY-DOH Touch app.
  • Explore: Interact with your creation, create new friends that will unlock unique worlds and personalities, and add fun effects to make your creation dance, spin and float.
  • Repeat: Keep shaping and scanning more PLAY-DOH creations to customize and enhance your world!

PLAY-DOH Touch is the newest innovation in the brand's ever-evolving collection; it encourages an intuitive creative flow that seamlessly loops between shaping physically and exploring digitally.

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