CAMBRIDGE, Mass., Nov. 2, 2016 /PRNewswire/ -- Today, Good Start Genetics announced it has launched its VeriYou TM genetic test for couples on Amazon. VeriYou is the Company's saliva-based, NGS carrier screening test for two of the most common inherited genetic disorders: cystic fibrosis (CF) and spinal muscular atrophy (SMA). Carrier screening is an important option for couples, since one in every 19 people in the U.S. carries a CF or SMA mutation that could be passed on to their children. If both partners carry a variant for the same disorder, there is a 25 percent chance the child will be born with the disorder.
"Despite widespread clinical availability of carrier testing, too few couples are getting screened today to promote a healthy pregnancy," said Jeffrey R. Luber, President and CEO of Good Start Genetics. "By bringing clinical-grade NGS testing to Amazon for $149, we believe we can vastly improve awareness, access, and broaden the adoption of carrier screening for millions of couples starting a family. With Amazon's analytics and information engine, we have the opportunity to bring the right test to the right individual at the right time—a key promise of personalized medicine." As the first genetic testing company with a direct Amazon relationship (in contrast to tests sold solely through third parties), Good Start is positioned to offer its physician-ordered genetic tests to couples at the right time, based on life stage insights from Amazon. The ubiquity and convenience of Amazon's marketplace, paired with Good Start's proprietary and low-cost NGS platform, will reduce barriers to enable access to millions of couples starting a family.