BOSTON, Nov. 2, 2016 /PRNewswire/ -- Mobile rewards platform Meed today introduced Meed Tournaments, a new way to drive engagement and app awareness through tournaments. Tournaments reward an app's best players, directly aligning a company's marketing spend with its broader performance and loyalty objectives.
Mobile gaming has grown exponentially over the past several years, and is expected to grow from $90 billion a year in 2016 to $115 billion a year by 2020, encouraging app marketers to seek new ways to generate downloads and engagement. "Across the app industry, we're seeing that injecting competition yields outstanding engagement results," said Meed vice president of business operations, Scott Lowe. "With Meed Tournaments, we're bringing the experience of eSports to mobile, allowing marketers to engage users in ways they've never been able to before." Mobile tournaments increase engagement, discoveryeSport users are dedicated gamers who consistently look to discover new games and show off their skills. However, early efforts in the industry to identify and tap into this audience have required the integration of complex SDKs that dictate the in-game experience. Because Meed Tournaments sits outside the game, it allows game publishers to preserve their experience while still taking advantage of eSport dynamics. Beta client, Renatus, a casual gaming company dedicated to producing fun and engaging experiences for users found a significant lift in engagement. "We are constantly looking for new sources of user acquisition and have found Meed an incredibly effective partner in these efforts," said a Renatus representative. "Meed Tournaments created a fun and competitive environment for our games. In fact, in the first 48 hours of use - a critical period for us - tournament users performed 33 percent better than organics."