Whether it's Twitter or Instagram, early patrons of Chipotle's (CMG) new burger concept "Tasty Made" seem to agree on one thing: the fast food isn't that great.
Diners have taken to social media to slam Tasty Made for its small portion sizes, relatively high prices and generally un-tasty grub (see below posts). "I tried the new Tasty Made burger. Verdict? Chipotle should stick to what they're good at -- burritos," exclaimed one person on Twitter.
The concept itself appears lacking in its own right.
The restaurant only has three burger options on the menu -- a hamburger, a cheeseburger and a specialty burger called the Tasty Made. As for sides there are only French fries, while the shake options number four in total. Rounding out the menu are typical sodas from Coca-Cola (KO) , which is odd in the sense the concept is emphasizing a Chipotle "better for you" image by grilling up antibiotic free beef. What high fructose corn syrup?
So, there are no craft colas that sub out high fructose corn syrup for organic cane sugar, no interesting shakes, and no Shake Shack (SHAK) like chicken sandwich developed with the help of well-known local chefs. And judging by the picture of the menu below, there isn't a burger available with strips of bacon -- the Tasty Made burger has something called "bacon sauce."
It appears that Chipotle founder and co-CEO Steve Ells -- which is a classically trained chef -- decided to open a 1950s style McDonald's (MCD) in the year 2016, one with some natural ingredients but nothing to shake up a way more competitive burger game. What a letdown.
All in all, if the backlash from customers of Tasty Made continues into year end, it may be time for Ells to employ a well-known motivational quote that often floats around social media: learn to fail fast. In this case, that would mean quickly shutting down Tasty Made and focusing all efforts on fixing the bruised and battered Chipotle brand.
#tastymade has amazing sauce, average burger. They need to do an overhaul on their meat if it's going to expand— Hottie (@JohnTaylor84) October 28, 2016
So Chipotle opened a "burger joint" in Lancaster. It's opening weekend so I'm not going to write them off yet but it was a disappointing experience. Fries were great. Shake had good flavor but was very small (and only filled to over an inch below the top of the cup) for $3.95. Burger was a tad pink and didn't stand out which was the biggest disappointment because it's supposed to be fresh (never frozen) "responsibly raised" beef...no growth hormones or antibiotics. The bun was good. It's a "sloppy" sandwich which is nice. But the "bacon sauce", something they put on their signature burger & also sell as a dip for fries, didn't taste at all like bacon. It had a good flavor, but that flavor was not bacon or anything close to it...more like a coleslaw. It wasn't awful...but wasn't great. Will probably try once more after they've been open a while and see if it's better. They have a simple menu...burgers, fries, sodas, and shakes. That's it. You can get a "Tasty Made" burger, a cheeseburger, or a hamburger (all single or double) which range in price from about $4-6. Fries are double fried in Sunflower Oil and are $2. Shakes are $3.95...chocolate, vanilla, strawberry, and buckeye. #TastyMade
A photo posted by Sara Marie (@sarabear_marie) on
*food review ahead* Daniel and I tried @tastymade today-- the first Chipotle owner burger joint in the country! Crazy that it's in Lancaster, OH of all places... right? • Anyways, we weren't too impressed... but it's probably because we had high expectations. We went through the drive thru, but the inside looks beautiful! Best way to compare Tasty Made price wise-- It's more expensive than McDonald's, but less expensive than Five Guys. (But we did get the most expensive burger, so that price comparison could vary based on what you normally order at those places.) We got two double tasty made burgers w/ fries, two sides of the tasty bacon sauce, and two buckeye milkshakes for $25. We went all out! But, I feel like it was expensive for what we got. The burger was good ($6 each) and so was the milkshake ($4 each) but the milkshake was very small (they offer one size so we didn't know how big it'd be). We also got skimped on the fries($2 each), and they were cold. I would rather pay the extra couple dollars for a burger & fries at Five Guys, cause you get so much more food for your money there. But hey that's my opinion! Try it for yourself & maybe you'll think otherwise! Today was their grand opening, so maybe they'll improve with time. • So final consensus-- It was good food, I just thought it was overpriced. The workers were super nice, the wait wasn't long, and the milkshake was very yummy. #TastyMade #ChipotlesBurgerJoint #Lancaster #LANCASTEROH
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A photo posted by Austin Caldwell (@austindc3) on
Visited the new #tastymade restaurant, #Chipotle 's new burger chain. Overall good food but overpriced for burgers and fry portions that aren't all that big. Their double burgers are more expensive but smaller than a McDonald's Quarter pounder and the quality is just maybe up to par with Wendy's. There are no combos either. Ultimately a trip here will cost one person $8 to $10 dollars. The 1950s burger joint vibe is nice though. So there's my little review.
A photo posted by Chelsea Ritchey (@likealonewolf) on