BURLINGAME, Calif., Nov. 2, 2016 /PRNewswire/ -- Wonder Technologies, a digital gifting and incentives platform company, today announced that Mammoth Mountain, the leading California four-season mountain resort, is using its innovative solution to create, track and measure digital incentives and rewards. By using Wonder, the resort has experienced impressive engagement and redemption results, delivered a valuable customer experience and obtained new data and insights about visitors and their spending behaviors--all without staff training, operational impact or integration at the point of sale (POS).
With around 1.3 million skier visits coming to Mammoth Mountain each year, the resort needed an easy and cost-effective way to incentivize bookings and annual pass purchases while directing visitors to Mammoth-owned properties. In the past, Mammoth spent a significant amount of time and money integrating with multiple POS systems, ordering plastic gift cards, and activating and mailing rewards to customers throughout the country. In addition, Mammoth did not know who actually redeemed a reward or if a customer returned at a later date. Mammoth also wanted a solution that could measure campaign effectiveness on customer engagement and spend across all its properties.