- Best B2B lead generation program: highest % of marketing qualified leads (MQLs) converted to sales opportunities (SQL)
- Best integrated marketing program: most innovative cross-channel marketing campaign
- Best data-driven program: best use of customer insights derived from persona/segmentation work
- Best customer experience program: best cross-functional response to customer insights that impacts customer experience
- Best revenue-generating program
Wiley is the previous winner of the Gold Brandon Hall award for Best Learning Program and was named one of the best B2B marketing brands by Kapost in 2015.About Wiley Wiley, a global company, helps people and organizations develop the skills and knowledge they need to succeed. Our online scientific, technical, medical, and scholarly journals, combined with our digital learning, assessment and certification solutions help universities, learned societies, businesses, governments and individuals increase the academic and professional impact of their work. For more than 200 years, we have delivered consistent performance to our stakeholders.