SAN FRANCISCO, Nov. 2, 2016 /PRNewswire/ -- Vungle, the leading performance marketing platform for in-app video ads, today announced Dynamic Templates, a new solution that gives advertisers and publishers access to a variety of unique ad templates designed to improve the consumer ad experience and drive higher conversion.
"Mobile has fundamentally changed the world of performance advertising. Low quality, poorly designed video ads simply no longer have a place in apps today," said Zain Jaffer, CEO of Vungle. "With the introduction of Dynamic Templates, we've now made it possible to develop rich creatives that can be scaled and optimized to run across a range of platforms and devices; publishers will have even more ways to generate revenue without sacrificing their user experience. It is a critical part of our broader mission to help companies drive ROI through lifetime-value (LTV) optimization." Dynamic Templates have undergone extensive testing and are already producing significant results for Vungle customers. For example, the new Carousel template, one of the four unique designs already released, is seeing:
Up to 20 percent conversion uplift over existing full-screen video ad formats;
Up to 800 percent conversion uplift in initial tests with a 200% conversion uplift average over customer creatives.
"Vungle's new Dynamic Templates are more than just a product enhancement; they solidify Vungle as one of the most innovative video ad tech companies," said Sumee Oh, Director of Marketing at Jam City (formerly SGN). Dynamic Templates drive performance and enhance the ad experience by giving advertisers a range of new templates in which their creative can be used. Each new template is responsive, so ads always provide a premium ad experience for consumers—no matter their OS, device or screen orientation. They are also modular, so a single creative can be scaled and optimized in real-time across multiple templates, thereby streamlining campaign efficiency and maximizing conversion rates.