"We're thrilled to see that in multiple studies, the key performance metrics confirm impressive increase in user engagement," said Todd Whitaker, VP of Marketing and Product Management at Immersion. "Over the last year, we saw incredible momentum from in-app haptic ads. With our new standards-based service offering, we're making it easier than ever to conduct trials of haptics in mobile video ads and to immediately transition these trials into production, so that advertisers can start experiencing the value that the sense of touch can bring to their media campaigns."Immersion's Haptic Ad Service supports haptics in mobile advertisements from creation to distribution with a full offering of design tools for creatives, haptic design services, campaign management and real-time haptic ad delivery.
- TouchSense ® Design Cloud is a haptic design toolkit that enables creative designers and editors to create touch effects for mobile video easily and efficiently using their existing editing tools. This toolkit provides designers with a way to add haptics to video ad content and share the design with a broader team for collaboration. TouchSense Design Cloud also encodes and prepares the haptic ad for distribution.
- TouchSense ® Campaign Manager is a platform for media agencies and advertisers to run, track, manage and optimize their haptic ad campaigns. With TouchSense Campaign Manager, advertisers and agencies can set deployment parameters for haptic tracks that align with the ad campaign. Haptic impressions are tracked with haptic ad tag, exported from TouchSense Campaign Manager, that is used in the HTML ad bundle. The haptic tag calls for the ad assets as necessary.
- Immersion also offers its own custom haptic design services for personalized creative and technical support for those who want to use haptic technology to create compelling mobile ads.
Teads' native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on its clients' behalf using its platform. Teads has a team of over 450 employees, 100 of which are in the innovation team, across 27 offices in 21 countries. About Research Now ® Research Now Group, Inc., is the global leader in digital data collection to power analytics and insights. It enables confident, data-driven decision-making for its 3,700 market research, consulting, media, and corporate clients through access to millions of deeply-profiled business professionals and consumers. The company has provided high-quality, proprietary, research-only online panel sample since 2001, and currently operates in over 40 countries from more than 20 offices around the globe with locations in the Americas, Europe, the Middle East, and Asia-Pacific. Research Now is recognized as the quality, scale, and customer satisfaction leader in the market research industry. For more information, please go to www.researchnow.com. Forward-looking Statements This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements. All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits and capabilities of Immersion's Haptic Ad Service, statements that with Immersion's Haptic Ad Service, mobile ads and brand experiences perform better on key metrics such as ad awareness, brand sentiment, purchase intent and click-through rates, statements that haptics substantially increase the likelihood that users will unmute a mobile advertisement, and the statement that key performance metrics in multiple studies confirm impressive increase in user engagement.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to, unanticipated difficulties and challenges encountered in product development efforts (including with respect to Immersion's Haptic Ad Service) by Immersion and its licensees; the possibility that, in future ad campaigns (and related studies), key performance metrics may be substantially different than the metrics disclosed in this press release, unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third-party products incorporating Immersion's technologies. Many of these risks and uncertainties are beyond the control of Immersion.For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-K and Form 10-Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release. The use of the word "partner" in this press release does not mean a legal partner. Immersion, the Immersion logo and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners. (IMMR - C)