(NASDAQ: AMZN) - Today, Amazon announced a new app that offers a playful approach to children's reading. Amazon Rapids offers illustrated short stories written in a unique chat style that brings stories to life, one message at a time. Stories on Amazon Rapids are told through the lens of characters chatting with each other, from an alien texting about invading Earth to two chickens debating if they should cross the street. The app is available for iOS, Android and Amazon Fire devices, and offers hundreds of original stories, with dozens of new ones added monthly. Parents who sign up now can subscribe at a special introductory rate of $2.99 per month to give their kids unlimited access to short stories. Parents can start a free two week trial at http://rapids.amazon.com. "Many kids already love using phones to chat with friends and family," said Rohit Agarwal, General Manager of Amazon K-12 Education. "We wanted to see what authors and illustrators could create with an app that made it easy to tell stories that way. We're excited to share Amazon Rapids with parents and their kids." With Amazon Rapids, kids can choose from many types of stories including adventure, fantasy, humor, mystery, science fiction and sports. Stories feature a variety of topics, from a grandma invading her granddaughter's group chat to a duck taking over a rooster's duties on a farm. Additionally, with age-appropriate content and key features like the built-in glossary and "read to me" mode, kids can feel confident and read independently. Whether a kid is on her way to soccer practice and has 10 minutes in the car, or waiting with friends for the school bus to arrive, she can quickly immerse herself in a hilarious adventure and enjoy the simple pleasure of a great story.