BIRMINGHAM, Mich., Nov. 2, 2016 /PRNewswire/ -- A newly launched web service, Outstream.com, taps into the rapidly growing online video advertising market, and provides better monetization solutions for small and medium web publishers. Photo - http://photos.prnewswire.com/prnh/20161101/435090 "There's currently a major disconnect between what the average website can offer and where advertising is headed," said Hyaat Chaudhary, founder and chief executive officer of Outstream.com. "Advertisers are shifting spends from TV and banner ads to digital video and can't find enough quality inventory." Outstream.com is an innovative outstream video platform for web publishers. Unlike traditional online video advertising that plays before or after a video, outstream is online video advertising that plays in-content. Outstream.com's market is the small and medium web publisher - roughly 95 percent of the industry - that doesn't produce video content. In order to adapt to the huge shift in advertiser demand for video, publishers' only option is outstream video. Digital video advertising spending nationally is predicted to quadruple from $6.84 billion in 2015, to $28.08 billion in 2020 ( Cowen and Company, January 2016). Outstream.com is a solution for the dent in publisher revenue caused by the seismic user shift to mobile viewing. According to Chaudhary, traditional banner ad placement worked well for publishers when views were primarily on desktop and included several banners per pageview. However, publishers can't place three banners on a mobile view. With just one outstream video in mobile format they can yield the same results as several banners. Outstream.com has no site minimum traffic thresholds, no monthly fees, and the player is completely customizable.Video ads can appear fixed at the bottom of a page, on top of a picture, slide-in, or reside natively within text content. The player collapses when the ad is complete.