Mobiquity Networks Partners With Beauty App Perfect365 To Reach Cosmetics And Retail Shoppers

GARDEN CITY, N.Y., Nov. 02, 2016 (GLOBE NEWSWIRE) -- Mobiquity Networks, the largest network of retail mall-based mobile advertising beacons in the US and a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB:MOBQ), announced today it has partnered with beauty app Perfect365, the #1 makeup app worldwide with over 80+ million downloads, to offer ad buyers the ability to reach the youth and cosmetic purchasing audiences based on their brand and shopping preferences.

The partnership will use Perfect365's proprietary mobile app audience to implement in mall engagement campaigns at scale using the Mobiquity Networks platform. Our relationship will allow Mobiquity Networks to work with top beauty and fashion retailers who are focused on driving a specific audience of foot traffic into their stores. This will be done through the integration of Mobiquity Network's services in the Perfect365 app, Mobiquity Network's proprietary beacon network, exclusively in 475 premier shopping malls in the USA and reaching over 400 million monthly shopping visits.

"We are excited and eager to be working with Mobiquity Networks to provide our users with highly relevant content and special offers across their retail network. This relationship is an example of our continued dedication to providing the best user experience possible for our app users," stated Vincent Hsu, Direct of Business Development, Perfect365.

Perfect365 delivers one of the most highly targeted and coveted audiences for advertisers, young affluent women. Perfect365's 80+ million downloaded users are mainly millennial women that possess a household income greater than the national average and display clear interest in beauty, fashion and entertainment.

"For the first time ever, through the Mobiquity Network, this highly sought after audience can be reached on a massive scale, in real-time, as they are actually in the shopping process. A just released extensive consumer study from IPG Media Labs, in conjunction with Thinknear, found that location based audience targeting (LBA) generated an astounding 30% lift in store traffic. We are thrilled to partner with the award winning Perfect365, the world's #1 make-up app," stated Thomas Arnost, Chairman of Mobiquity Networks.