LOS ANGELES, Nov. 2, 2016 /PRNewswire-USNewswire/ -- Leigh Steinberg and leading anti-bullying advocates Committee for Children and H.E.A.R. are joining with bullying prevention expert Dr. Susan Swearer to form Project HEAR Us Foundation, a non-profit dedicated to raising the awareness, engagement and funding required to bring proven, classroom-based anti-bullying programs into schools with pressing financial needs. "Bullying - including cyberbullying - continues to be a serious problem in our nation's schools," noted Steinberg, founder and CEO of Steinberg Sports and Entertainment, "and we need to do more than simply focus attention on this problem. We need to transform growing awareness of the damaging effects of bullying into the financing required to bring proven strategies and practical tools into schools most in need. Professional athletes and coaches, community-minded teams and their corporate sponsors can play a key role in that effort." In recent years, educators, parents and lawmakers across the country have taken steps to draw attention to the negative impact of bullying - including awareness initiatives such as October's Bullying Prevention Month - and all 50 states have instituted anti-bullying legislation. Few of these initiatives and government directives, however, provide the funding many schools need to meaningfully address the problem. Project HEAR Us Foundation is focused on soliciting private enterprise to play a bigger role in funding school-based instruction. "Awareness has been key to building support for bullying prevention, but we need to do more," agreed Dr. Swearer, Chair of the Research Advisory Board for Born This Way Foundation and Willa Cather Professor of Educational Psychology at the University of Nebraska—Lincoln. "Effective, research-based solutions are out there. The time has come to marshal the funding required to bring these programs into schools most in need." The partners of Project HEAR Us have created research-based solutions that meet the needs of elementary, middle and high school students in combating bullying in their schools - including cyber bullying.