WASHINGTON, Nov. 1, 2016 /PRNewswire-USNewswire/ -- First Book, the nonprofit social enterprise that has distributed more than 150 million books, and Pearson, the world's learning company, have launched a new campaign dedicated to raising the importance of literacy in the week leading up to Election Day. As the country comes to the final week of the campaign season, First Book and Pearson have issued a nonpartisan, nationwide call-to-action that encourages informed decision-making, and unlocks funding to provide books for kids in need. For every use of the #ReadUP hashtag through November 8, 2016, First Book will donate a book to a child in need, with funding from Pearson, of up to $10,000.
"Among the many issues discussed in this year's election season, the importance of an informed electorate has taken center stage," said Kyle Zimmer, First Book president and CEO. "But key to the growth of an educated public is the ability to read and think. Raising the next generation of voters is dependent on the equitable and widespread distribution of books and educational resources. This is the mission to which First Book has dedicated itself for nearly 25 years." Jennifer Young, Director of Social Impact Programs at Pearson, said, "Literacy is the foundation for learning. Without literacy, people can't access education, are more likely to experience poverty, and are unable to participate fully in society. That's why Pearson founded and convened Project Literacy, a global campaign to close the literacy gap by 2030 - a gap that stands at one out of every tenth person on this planet who is locked out of the opportunities that literacy can bring. Pearson is very proud to be supporting the great work of First Book to help thousands of children start their journey towards a life of literacy and lifelong learning." A nonprofit social enterprise, First Book aggregates the voice and purchasing power of educators in classrooms and programs serving children from low-income families, with all resources provided at the lowest possible prices or for free. As a social enterprise, each purchase made on its award-winning ecommerce site, the First Book Marketplace ( fbmaketplace.org) also helps First Book provide additional books and educational resources to children in need. Pearson, the world's learning company, founded and convened Project Literacy, a global campaign to make significant and sustainable advances in the fight against illiteracy so that all people - regardless of geography, language, race, class, or gender - have the opportunity to fulfill their potential through the power of words. Together, as a community of more than 80 partners to date, the campaign is working to advance best practice, innovate for new solutions, and raise awareness and mobilize action.