With Expanded Sale, Amazon Hopes to Net New Prime Members

Goodbye, Black Friday; hello, "Black November." This year, e-commerce company Amazon (AMZN) is taking the "shopping holiday" further and beginning its blockbuster sales earlier.

In fact, Amazon's Christmas countdown started Tuesday, as the company unveiled the Black Friday deals store, which will remain "open" until Dec. 22. With this development, Amazon is showing its major, remaining bricks-and-mortar competitors Walmart and Target, among others, that it intends to keep gobbling up market share.

The result could be more profits for investors. Amazon shares fell slightly in Tuesday trading. 

Amazon's Black Friday store features a new deal every five minutes, as well as gift-giving guides. Amazon Prime members will see even better deals, including discounts of pre-order items such as video games, as well as free two-day shipping on an expanded list of items.

In recent years, fierce competition in the retail space has led stores to ramp up their Black Friday sales, as well as to open earlier. This year, beleaguered department store Macy's made headlines when it announced it will be open even earlier on Thanksgiving Day.

However, even Amazon has proven it's not immune from challenges that bedevil many retailers. In the third quarter, Amazon added 18 procurement centers to help improve logistics. The company had struggled to deliver products in a timely manner from its full warehouses, particularly during the last holiday season.   

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