SAN FRANCISCO, Nov. 1, 2016 /PRNewswire/ -- Metadata, a leader in intelligent B2B demand generation announced today that it has partnered with HG Data, the leader in competitive intelligence on installed technologies. Photo - http://photos.prnewswire.com/prnh/20161101/434757 Metadata has developed and patented an intelligent demand automation platform that optimizes marketing spend across advertising channels and reduces customer acquisition costs by generating and targeting new pipelines of qualified prospects. Using machine learning and artificial intelligence, the platform builds active personas based on existing customers by combining first-party data from internal CRM, marketing automation platforms and hundreds of third-party data signals. Lists of new 'look-alike' prospects are generated by pulling matches from a database of hundreds of millions of business contacts built with data from partners such as ZoomInfo, Clearbit, FullContact and many others. The new, qualified, prospects are then matched with targeted advertising campaigns on display and social channels. HG Data has assembled the world's largest and most granular collection of global B2B tech install intelligence data available. By consuming billions of meticulously sourced documents and analyzing them through a proprietary machine-learning and advanced pattern-matching process, HG Data gives its customers the ability to obtain an unparalleled level of insight, invaluable for achieving greater success with account based marketing and sales initiatives. "HG Data's massive tech install dataset will allow us to extend our lookalike matching and targeting capabilities with technology data," says Metadata CEO Gil Allouche. "Successful targeted advertising requires us to find and engage the most relevant audiences possible. HG Data's tech install dataset will be an invaluable addition for enhancing our relevance profiles to further boost conversion rates."