LOS ANGELES, Nov. 01, 2016 (GLOBE NEWSWIRE) -- Global Eagle Entertainment Inc. ("GEE") (NASDAQ:ENT) today announced the start of a commercial trial of inflight connectivity and entertainment services on an Air China Boeing 777 aircraft. The commercial trial follows a successful technical trial and will be conducted in partnership with Air China, China Unicom and China Satcom under license from the Chinese Ministry of Industry and Information Technology (MIIT). GEE's Airconnect Global ™ system transforms the flying experience by adding high-value, high-interest connectivity services to internet access. GEE's solution will provide Air China passengers with fast and reliable broadband internet service. The ground-breaking trial also will include an Air China-branded entertainment portal with live streaming of three Chinese-language television stations, video on demand with Hollywood and Chinese content, games and destination guides. This trial is the first in China to offer full-cabin television streaming and is an important milestone in GEE's Chinese growth program, which includes investments in local personnel, engineering and software development resources, innovative new revenue generating services, relationships with Chinese media and advertising firms, and teleports. "A fully connected experience is increasingly becoming a top priority among travelers in China who want to stay informed and entertained throughout their flights," stated Zhang Yun, GM of Products and Services for Air China. "Air China believes that innovative connectivity services will be important generators of value for our passengers and our airline. The rich media content supports our long-term plan for broader connectivity deployment." "Air China's choice of GEE as its partner in these important trials demonstrates our unique technical and commercial strengths in the Chinese market," said Dave Davis, Chief Executive Officer for GEE. "Success in the B777 trial will lay the groundwork for future cooperation between Air China and GEE, and will place GEE undeniably at the forefront of deep, broad inflight internet and entertainment capabilities for the Chinese market."