NEW YORK, Nov. 1, 2016 /PRNewswire/ -- SingularDTV announces plans with uPort to deliver decentralized, self-sovereign identity to the SingularDTV ecosystem. Decentralized identity will play an important role in the new type of user experience SingularDTV is creating, an experience not possible on the internet due to its centralized networking architecture which fosters a lack of synergy between network and data. uPort, an application developed by venture production studio ConsenSys, is a self-sovereign identity and key management system built on the Ethereum blockchain consisting of an easy-to-use mobile app, Ethereum smart contracts, and open-source libraries. Businesses can accept uPort identities, while users can easily access and curate their identities and build their reputations. uPort uses standards built in collaboration with leading organizations such as Microsoft. The uPort Whitepaper can be accessed here. Zach LeBeau, CEO of SingularDTV , comments, "Decentralization offers a completely new paradigm of user experience and functionality that the internet cannot deliver. Identity will play an important role in the SingularDTV ecosystem. It is one of many revolutionary applications we will be integrating into our platform." Currently, digital identity is managed much differently on the internet. Facebook and Twitter, for example, own their users digital identities. But on SingularDTV, both audience and content producers will control and own their identities. Decentralized digital identity is also uniform throughout Ethereum. On the internet however, a merchant on Amazon who has been selling products for several years and has built a reputation based on a collection of reviews and ratings is not able to take that same identity history to eBay if they want to begin selling there. Instead they need to build their identity and reputation from the beginning. With decentralized identity on Ethereum, users can take their identities with them everywhere.