ATLANTA, Nov. 1, 2016 /PRNewswire/ -- Experienced executive leader attorney Robert Yi has been named president and chief operating officer of the Westfall Group ( www.westfallgroup.net), the nation's leading major donor events company. Photo - http://photos.prnewswire.com/prnh/20161101/434761 In his new role, Yi will lead strategic transformation initiatives, as well as day-to-day operations. Founder Bob Westfall continues as chief executive officer, and Chief Creative Director Alan Gold will continue to lead the company's creative division. "I'm thrilled to take the Westfall Group's proven major donor event model and scale the company's infrastructure in order to raise funding for hundreds of nonprofit organizations changing lives around the world," said Yi. Yi will leverage his unique background to improve the Westfall Group's industry-leading results and exceptional client service. Yi served as chief operating officer and general counsel with the Evangelical Christian Credit Union, a $3.5 billion financial institution serving nonprofit organizations around the country. He was also managing partner of Ten Talents Partners, a private equity and consulting firm, and corporate real estate attorney with O'Melveny & Myers. "Robert is a values-driven strategist and servant leader who understands how to inspire excellence among our staff in order to surpass the expectations of our clients," said CEO Bob Westfall. "At first, I was concerned," admitted Alan Gold. "Could a former private equity guy, corporate attorney, and Wharton MBA really fit in our culture? After spending the past few months with Robert, my concerns were eased. There's no question that he has a passion to see nonprofits succeed in impacting the world for the better, and is committed to using all of his energy and wisdom to that end." "What sealed the deal for me was the amazing Westfall Group team," Yi noted. "From leadership to the support staff, everyone is committed to serving our nonprofit clients with excellence, while having fun along the way."