CHICAGO, Nov. 1, 2016 /PRNewswire/ -- STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced today its partnership with Hulu, the premium streaming TV destination. STRATA, a Comcast Platform Services company, works with over a thousand advertising agencies who can now use the firm's software to seamlessly purchase advertisements on mobile, desktop, and living room devices streaming Hulu content as conveniently as they would buy a local TV ad. The integration of STRATA's software with Hulu allows advertisers to overcome ad skipping and viewability challenges; Hulu boasts 92% viewability, 60% higher than the industry benchmark, and non-skippable ads where advertisers only pay on 100% ad completion. The relationship also enables STRATA's agencies to effectively reach local audiences on Hulu by Nielsen DMA, state, or zip code. Hulu converts their impressions to TV ratings so that local broadcast buyers can purchase Hulu as part of their overall TV plans. Hulu offers a balanced rotation of local and national ads within commercial breaks and provides category separation within pods. "Integrating Hulu's library of premium content into our systems is another example of our commitment to provide the best advertising opportunities to our clients. Working closely with Hulu enabled us to engineer media buying software solutions that allow for fluid transactions of ads that can appear on any device," said Judd Rubin, Vice President at STRATA. "We are excited about our relationship with Hulu and the tremendous opportunities it provides our agencies." "Hulu's partnership with STRATA is a sign of the times that the local broadcast marketplace needs to go beyond their conventional TV buying options to meet their clients' TV advertising objectives," said Peter Naylor, SVP Sales, Hulu. Hulu advertising opportunities can be obtained through STRATA's software, which is used on over 13,000 desktops nationally in over a thousand advertising agencies and 99% of broadcast television stations.