Alibaba Group (NYSE: BABA) tonight revealed more features and highlights of its eagerly awaited 2016 11.11 Global Shopping Festival Countdown Gala, including a whole raft of interactive entertainment programs and an exciting line-up of special guests including basketball player Kobe Bryant and popular band OneRepublic. There will also be some surprise guests on the night bringing even more excitement to the event that is expected once again to draw the attention of a global audience. Performers previously announced as participating this year include Katy Perry, who is also the gala's Global Ambassador, American long-running sitcom "2 Broke Girls"' star Beth Behrs, and 2010 World Cup Golden Boot winning footballer Thomas Müller. More features and highlights of the gala, to be held in Shenzhen on November 10 th, were revealed today. As Alibaba strives to take its flagship event up another notch this year, the announced line-up demonstrates that the festival offers consumers so much more than shopping. Not only will international celebrities, music idols and football stars participate or perform on the night, the gala will also introduce a wide range of multimedia activities that are going to engage consumers globally. This year's gala reflects the strategic focus of Alibaba's globalization efforts, as demonstrated in the range of participating brands and merchants, in addition to the starry line-up of international guests. Chris Tung, chief marketing officer of Alibaba Group, said at tonight's press conference in Beijing: "The gala will be a global carnival, a world-class performance that involves the audience throughout the event with many touchpoints and is like nothing else you would have experienced. Last year was an incredible show and attracted attention from around the world, and this year we are going to surpass this and push the boundaries of entertainment by co-creating programs with global brands and production studios. So make sure that you are ready and tuned in to get the party started on November 10th!"