NEW YORK, Nov. 1, 2016 /PRNewswire/ -- National Reprographics ("NRI") is changing its name to BluEdge as part of an extensive rebranding initiative. The new name reflects the company's evolution into a leading technology provider, and embodies its vision for the future. This new, next-generation brand identity reaffirms BluEdge as an innovator in customer service, an industry leader in print technology and document management solutions, and a progressive purveyor of expanded 2D and 3D solutions.
Founded in 1898 as National Blueprint Company, a local New York blueprint firm, today the company has established a global footprint and serves an array of industries with a wide range of products and services. According to Doug Magid, NRI's president and the fourth generation of family to lead BluEdge, "Just as we have changed our company name over the decades to reflect new realities, the time has come for us to rebrand entirely, to better express who we are today." BluEdge reached out to branding agency Bernhardt Fudyma Design Group to update the company's name and sharpen its image. After a year of intense client and employee interviews and design collaboration, the agency delivered a new logo mark, a reset of the tagline, and a complete website redesign. The overall goal was to unify all the current business units, including its Rethink Color brand, under a single, dynamic brand.