ROCKVILLE, Md., Nov. 1, 2016 /PRNewswire/ --Natural and organic products benefit from the consumer perception, whether real or imagined, that they are purer and safer than regular products. Based on survey results published by market research firm Packaged Facts in the report Natural, Organic and Eco-Friendly Pet Products in the U.S., 6th Edition, half (50%) of pet product purchasers agree that natural and organic pet foods are safer than regular pet foods. The survey also revealed that 64% of dog owners and 56% of cat owners consider product safety and the potential for contamination when purchasing pet food.
View additional information about Natural, Organic and Eco-Friendly Pet Products in the U.S., 6th Edition, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website: http://www.packagedfacts.com/Natural-Organic-Eco-10335262/. "The widespread pet food recalls of spring 2007 thrust the issue of pet food safety into the spotlight," comments David Sprinkle, research director, Packaged Facts. "Additionally, food recalls and pathogen outbreaks in the human food markets have left consumers leery of trusting the safety of the food products they are purchasing and caused them to question not just what they themselves are consuming, but their pets as well." In the decade following the aforementioned 2007 pet food recalls, dozens—if not hundreds—of smaller-scale recalls have taken place in the pet food market. All have been regulated by the Food Safety Modernization Act (FSMA), which allows the Food and Drug Administration (FDA) to implement mandatory recall proceedings under the Food and Drug Administration Amendments Act (FDAAA). Also involved is the new Web Portal Registry launched in 2010 by the FDA and the National Institutes of Health (NIH), which allows veterinarians, pet owners, and manufacturers to report safety concerns associated with pet foods and veterinary drugs. On the non-food side, the safety issue resonates especially for ingestible products like supplements and chews, but it is also a growing factor in other areas.