Gillette Unveils Four Special Edition Gift Packs As Part Of Its Global Campaign In Collaboration With Lucasfilm Ahead Of The Release Of Rogue One: A Star Wars Story. (Photo: Business Wire)
Ahead of the global release of Rogue One: A Star Wars Story, the first standalone Star Wars film, two of the world's most iconic consumer brands are bringing to life the stories that live behind every face.
Ahead of the global release of Rogue One: A Star Wars Story, the first standalone Star Wars film, two of the world's most iconic consumer brands are bringing to life the stories that live behind every face. Gillette (NYSE: PG), the world's leading men's grooming brand, announced today its global campaign "Every Story Has a Face" in collaboration with Lucasfilm. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161101006042/en/
Gillette unveils four Special Edition Gift Packs as part of its global campaign in collaboration with Lucasfilm ahead of the release of Rogue One: A Star Wars Story. (Photo: Business Wire)
As Rogue One features the story behind the brave Rebels, Gillette's story is about the power behind each and every guy's face as he prepares for the challenges of the day. There is power in the look guys choose to craft because, when everything else is stripped away, the face is how each and every guy communicates his story. Unveiling "Every Story Has a Face" Gillette's "Every Story Has a Face" campaign kicks off with a long-form spot linking the stories of the unknown faces within the Star Wars universe with the underlying truth that every person's face conveys their story through the look they choose to craft. "It is incredibly exciting to work with such an iconic movie franchise that connects with our guys and celebrates the story behind each man's face and chosen look," said John Mang, Vice President, Global Gillette. "As the world's leading male grooming brand, Gillette products ensure guys can craft their story in order to take on the journey ahead - no matter what challenges it may bring."