West Elm announced today the opening of its new location at 343 Springfield Avenue in Downtown Summit, designated in the National Register of Historic Places for its architecturally significant buildings. The 15,347 square-foot retail location opens on Thursday, November 3 at 10 a.m., bringing approximately 30 jobs to the neighborhood. As part of West Elm's LOCAL program, 10 New Jersey-based makers and designers will sell their products with the store's holiday assortment of modern furnishings and décor. A design lab offering West Elm Style + Services will support customers in their journey to express their personal style at home.

"Springfield Avenue has served as Downtown Summit's commercial thoroughfare for over a century," said West Elm president Jim Brett. "We are proud to join this mix of local businesses designed to serve the community, as well as to connect Summit residents to New Jersey-based artists."

To honor New Jersey's history of manufacturing, the West Elm Summit store's cash wrap is made of reclaimed subway tile, originally manufactured in Trenton, NJ and configured in a herringbone pattern, while the loft floor centerpiece is fashioned from salvaged slate roofing tiles sourced throughout the Northeast.

To celebrate the opening, West Elm partnered with New Jersey-based artist Ice Cream Social Shoppe to design a limited edition tote bag that will be presented to the first 300 shoppers with a $50 minimum purchase on opening day. Additional store opening activities will include a sweepstakes* offering local customers a chance to win a $2,000 gift card and an invitation to a private pre-opening celebration on Wednesday, November 2 from 6 p.m. - 8 p.m. A portion of the pre-opening celebration proceeds will benefit Visual Arts Center of New Jersey, a local non-profit that provides more than 30,000 individuals a year with visual learning, interpretive programs, and art-making experiences with the mission of bringing art and people together.

A selection of locally made products by 10 New Jersey-based makers and artisans is part of the West Elm Summit LOCAL assortment including:

For up-to-date information on in-store promotions and events, customers are encouraged to "like" the West Elm Summit store on Facebook: www.facebook.com/westelmsummit/ and follow the store on Instagram: @westelmsummit. West Elm Summit is open Monday-Saturday 10 a.m. - 8 p.m., and Sunday 11 a.m. - 6 p.m. The store's address is 343 Springfield Avenue, Summit, NJ 07901 and the phone number is 908.273.0983.

*Open only to residents that live within the Summit, NJ area. Official rules of the sweepstakes can be found on the Summit Sweepstakes page.

About West Elm

Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home. With the mission of helping customers express their personal style at home, work and away, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living to its commitment to Fair Trade Certified, from LOCAL and handcrafted products to community-driven in-store events and collaborations. The brand operates 97 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. In addition to home furnishings retail, West Elm operates West Elm Workspace in the commercial furnishings industry. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.

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