ETF Based Upon Quantified Customer Satisfaction Data Launches

Today, ACSI Funds, a data-driven asset manager, launches its inaugural exchange-traded fund, the American Customer Satisfaction Core Alpha ETF (BATS: ACSI), a first-of-its-kind product that sheds light on customer satisfaction for more than 350 well-known, national brands.

In 1994, ACSI Funds' sister company, the American Customer Satisfaction Index (ACSI), created the only national cross-industry measure of customer satisfaction, which utilizes a proprietary econometric model to gather and interpret data. This signal has provided the basis for ACSI's hedge fund offering, which was launched in 2006. The ACSI Funds ETF provides investors with core U.S. equity exposure by interpreting ACSI's exclusive data to build a diversified portfolio of the strongest companies in the US economy as defined by the American Customer Satisfaction Index.

"Customer satisfaction is a predictor of a company's future revenue growth and earnings performance. The American Customer Satisfaction Core Alpha ETF utilizes the groundbreaking work of Dr. Claes Fornell, the world's foremost expert on customer satisfaction measurement, to quantify this optimizing factor," says ACSI Funds' Chief Strategist Kevin Quigg. "Allowing investors to access ACSI and Dr. Fornell's proprietary, patented process through the ACSI Funds ETF is an important step for the ETF marketplace and gives investors an innovative solution for their core U.S. equity exposure."

"ACSI Funds has developed a world-class ETF product management infrastructure, which is operating alongside our seasoned hedge fund platform," says Phil Bak, CEO of ACSI Funds. "The American Customer Satisfaction Core Alpha ETF allows us to deliver our proprietary strategy in a cost-efficient, systematic and transparent manner that provides a solution to investors looking for differentiated alpha in their broad equity allocation."

The ETF expense ratio is 0.65 percent and trades on the BATS Exchange.

About ACSI Funds

ACSI Funds is a boutique asset manager that creates investment products based upon the nationally recognized American Customer Satisfaction Index, created in 1994 by University of Michigan Professor Claes Fornell. The ACSI is the only national cross-industry measure of customer satisfaction.

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