JINAN, China, Nov. 1, 2016 /PRNewswire/ -- XIAO GUAN TEA, a new kind of prestigious tea, held a grand opening ceremony for its first tea store in October. Designed by Apple Store designer Tim Kobe, the new XIAO GUAN TEA Store aims to redefine the consumer experience of Chinese tea.
During the opening ceremony,Kobe, who together with Steve Jobsonce redefined the consumer experience for IT products, talked with one of the lead designers Jinjiang Yu, innovative experience consultant Shuo Tang, consumer experience director and company partner Hong Li. Under the theme topic of "A pod breaks through a convention : Creating a new Chinese tea experience using the same philosophy as Apple Inc.", they analyzed in depth how concepts in store design integrated with the Chinese tea culture, and proposed new ideas for both the tea and design industries. A tea store completely reimagined A traditional Chinese tea store would be too old and outdated for today's young urban consumers. While a luxury club-style tea store would give a strong sense of distance and sterility that would keep consumers away. Different from other tea stores, the XIAO GUAN TEA Store has completely changed the Chinese consumer's impression of a "tea" brand starting from the entrance. It is simple and modern. With a black frame and transparent glass, the revolving door has combined the functions of a door with product display to immediately engage consumers.