ROCHESTER, N.Y., Nov. 1, 2016 /PRNewswire/ -- Today, Fifty50 Foods, whose products are made especially for people with diabetes, unveils a new website and online shopping portal to coincide with National Diabetes Month, and to remind consumers of its 27 years donating 50% of its profits to diabetes research. To date, over $13 million has been donated to research through 2015.
"We are so proud to re-launch our new e-commerce marketplace during National Diabetes Month, and look forward to connecting our consumers to more effective ways of purchasing their favorite foods," said, Fifty50 Foods Vice President of Sales and Marketing, Julie Frost. " We also hope that our mission of funding diabetes research remains front and center during this time. Although healthcare has come a long way in terms of diabetes treatment and management, there is still a need to invest in research that will one day find a cure for more than 20 million Americans currently living with the disease. 1" The brand's foods are developed based on the Glycemic Index (GI), which measures how fast a carbohydrate in a particular food is converted to glucose and enters the bloodstream. This approach has helped the company innovate and broaden its consumer appeal, as well as increase its contributions to diabetes research. Fifty50 Foods' Low Glycemic products are unique because they do not include ingredients that rapidly raise blood sugar levels. In fact, all 23 of Fifty50 Foods are clinically certified with a Low GI value, and carefully crafted to ensure that carbohydrates are digested slowly and efficiently, reducing the likelihood of a "spike" or sudden surge in blood glucose levels.