AMSTERDAM, Nov. 1, 2016 /PRNewswire/ -- The premium, award-winning Dutch stroller brand Joolz is excited to announce their entry to the US this month. Joolz is based in Amsterdam, and the market leader in the Netherlands and one of the top selling strollers in Europe, Asia and Australia in the premium segment with a sustainable 'Positive Design' philosophy. The idea behind Joolz was born in 2005, while founder Emile Kuenen was cruising the Amsterdam canals with friends on a boat, enjoying the late afternoon sun. A decade later, Joolz is selling their strollers worldwide, and they are excited to bring their premium strollers to American families. Joolz inspires young families to live positive lives. The brand's vision is based on the belief that happy parents raise happy children and their mission to inspire parents (to-be) to live a positive life. After all, the happiness of a child (and the well-being of the world) starts with the happiness of its parents and the choices they make. With this philosophy in mind, Joolz encourages parents to do what makes them happy. With smart product innovations, comfortable, ergonomic and sustainable solutions and stylish design - Joolz calls their philosophy 'Positive Design'. Joolz believes the world needs to move towards a more healthy, sustainable way of living and businesses have both the ability and responsibility to lead the way. In 2013, Joolz partnered with Tree-Nation, a tree planting organization and community in Colombia, to fight climate change, deforestation and help improve local economies. For each Joolz stroller sold, the brand plants a tree in Colombia. From then on, the tree will grow with your child: your child close to you and the tree in Colombia. In addition to this philanthropic effort, the brand gives meaning to all their sustainable packaging. Every box for strollers and accessories can be recycled into practical and beautiful products for decoration in children's rooms.