"Consumers' shopping patterns have evolved, and it's not just during 'event days' such as Cyber Monday. Most shoppers are completely comfortable purchasing goods online every day from any of several personal devices," Ms. Hart said. "We expect that the migration to the online channel will continue over the next decade, particularly given the findings in our recent article on omni-channel and customer preferences, ' Online, Offline or Both, Shoppers Call the Shots 24/7,' that 90 percent of our survey respondents had made an online purchase in the past three months."About the U.S. Online Retail ForecastFTI Consulting's U.S. Online Retail Forecast model is derived from imposing the best-fitting logistic curve on historical online sales data by product category. The U.S. Census Bureau has published online retail sales estimates in about a dozen product categories since 1999. From these time series data sets, FTI Consulting estimated online market shares for these categories since inception and then derived an appropriate logistic growth equation for each market share to project online sales and market shares in the years ahead. These online sales forecasts by product category are then aggregated to derive a bottom-up forecast. About FTI ConsultingFTI Consulting, Inc. is a global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. With more than 4,600 employees located in 29 countries, FTI Consulting professionals work closely with clients to anticipate, illuminate and overcome complex business challenges and make the most of opportunities. The Company generated $1.78 billion in revenues during fiscal year 2015. For more information, visit www.fticonsulting.com and connect with us on Twitter (@FTIConsulting), Facebook and LinkedIn.
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