VANCOUVER, British Columbia, Nov. 1, 2016 /PRNewswire/ -- Nextwave Software Inc. today announced Conversant.im, a dedicated platform to service the critical need in messaging for customer focused teamware. Conversant introduces revolutionary new technology to better enable businesses to leverage Facebook Messenger for their conversational commerce needs. Conversant is built on the philosophy that human agents and bots need to work together to create a superior customer service environment for messaging. To do this, Conversant has created a new type of teamware platform using a radical new UI layout that is ideal for agents and bots to work together with customers in Messenger. Conversant addresses the unique characteristics of messaging, which is more persistent and highly contextual in nature. By preserving that context with associated visual media, Conversant introduces a uniquely visualized view of customer conversations so support agents can easily reference important events within a long thread and see the context of past agent responses and automated bot messages. Agents can move quickly from one conversation to the next, and easily assign and manage conversations. "Today's messaging landscape is extremely fragmented with an ever-growing array platforms and ecosystems," said Allen Devine, Chief Dreamer at TELUS. "Conversant is taking on an important challenge - to both bridge this fragmentation as well as add additional layers of contextual data to maximize the value of interactions and improve the customer experience." "We are now at the 'figure it out' stage for businesses looking at implementing conversational commerce to interact with customers," said Nextwave CEO, Christopher Boothroyd. He continued, "The social messaging space is exploding, there are more bots launched every day and CRM is straining to adapt. Innovative businesses need a platform to come into this space and provide a way to harness the opportunity. Conversant is the platform for businesses to leverage Messenger to deliver on the ultimate goal in customer convenience: sales, service and support are only a send button away." Gartner named customer service for Facebook as one of the major customer engagement projects for enterprises in 2016. Additionally, a recent report from AppAnnie revealed those aged 13 to 24 now spend more than 3.5 times overall usage time in messaging apps. As these youths become adults, the importance of messaging apps will only increase. Social Messaging itself has already surpassed Social Networking and businesses must make their messaging technology choices now or risk falling behind consumer expectations.