MARBLEHEAD, Mass., Nov. 1, 2016 /PRNewswire/ -- Wicked Reports today announced WickedSmartz™, an intelligent analytics system that performs the complex work and quantitative measurement they currently have to conduct themselves. Instead of becoming experts in filtering, sorting, and analyzing data, marketers can now ask WickedSmartz simple English-language questions and get immediate answers.
"WickedSmartz removes tedious technical learning from the process of determining the ROI of marketing programs," said Scott Desgrosseilliers, founder and CEO of Wicked Reports. "Like a combination of Siri and a CMS, it replaces number crunching with a question and then gives you an answer right away. Now you can stop the click-around run-around of ROI analytics and focus on doing your real job of generating more business." About WickedSmartzWickedSmartz is the only product of its kind in the market today. Currently, online marketers move from app to app and column to column, assessing the effectiveness of marketing programs by filtering and sorting data manually to create an attribution model. In addition to being time-consuming and often confusing, this approach requires marketing staffers to acquire levels of technical expertise that takes time away from focusing on which marketing programs are effective. WickedSmartz replaces manual analytics with the next stage of attribution models in the same way that word processing programs and content management systems replaced direct coding with intuitive interfaces. Just as people moved from learning HTML code to using a CMS when creating a website, marketers can now use WickedSmartz to do the fundamental analysis so they can see the full impact of program ROI in real time. Full-impact AttributionWith full-impact attribution, WickedSmartz connects an order to one of four clicks: 1) The first click Wicked Reports ever tracked, 2) The first click that made the customer opt in for the first time, 3) The last click the customer made before ordering and 4) The last click that got the customer to re-optin to something. Full -impact attribution looks across all four click attributions to determine if a specific ad had any responsibility for a sale. Using WickedSmartz, marketers can access Wicked Reports' full-impact attribution by clicking on one of seven pressing questions. WickedSmartz looks across multiple models to obtain the correct information and then presents it in a simple, easy-to-understand report. It's smart, fast, automatic and visually intuitive.