BOSTON, Nov. 1, 2016 /PRNewswire/ -- Digilant, a global programmatic media company that partners with agencies and brands to provide custom digital advertising solutions, today announced its partnership with Enervee, the innovative consumer energy efficiency company. The agency will develop a comprehensive programmatic solution for Enervee to ramp-up customer engagement and drive acquisition.
A pioneer in the programmatic advertising industry that delivers next generation targeting, Digilant will partner with Enervee on a custom programmatic advertising solution to help them better reach their target audience. Digilant's custom solution is designed to merge the Enervee's unique energy efficiency data (the Enervee Score) and first party customer data, with second party and third party consumer data. It will deliver highly relevant product offerings and messaging to consumers. This approach will allow Enervee to reach new audience segments at scale with relevant product offerings. First party data sources include purchase, email, on-site browsing, price point and location data. Second and third party data sources include social listening data along with contextual, behavioral, affinity and app-ownership data. "Digilant is excited to partner with Enervee on a custom solution to unlock their potential to drive increased customer engagement and acquisition," said Alan Osetek, CEO of Digilant. "This partnership will allow us to tap into a wealth of first party data and real-time data to deliver programmatic campaigns that engage both new and existing audiences across display, social and email inventory." Enervee is the world's first energy-smart data and commerce platform that enables consumers to make energy-smart buying decisions through energy efficient product rankings and recommendations. Enervee connects consumers and utilities through its dynamic utility Marketplace platform that collects, cleans and curates a range of data feeds on product and appliance energy performance. The output of Enervee's platform includes the daily updated Enervee Score for each product. This simple 0-100 scale tells consumers at a glance how energy efficient a product is compared to relevant others in its category. Today, over 36,881 products are being scored by Enervee, based on real-time energy consumption and cost data, serving more than 20 million households for utilities including Pacific Gas and Electric, E.ON UK, San Diego Gas and Electric, and Con Edison. "Our goal is simple. We want to help consumers not just make energy efficient choices, but to make the most energy efficient choices. And we want to make those choices simple and compelling. Because of that, we are constantly looking for better ways to leverage data to improve the buying experience," said Matthias Kurwig CEO and Co-founder of Enervee. "As a data company ourselves, we chose to partner with Digilant because we need a sophisticated and custom programmatic approach that will allow us to capitalize on multiple layers of data. Digilant has the proven expertise to do exactly that. This solution will allow us to extend audience reach and deliver creative relevancy through data-driven programmatic. Our team appreciates Digilant's consultative approach in working with brands that want to push the advertising envelope."