You might shop on Thanksgiving Day, Black Friday and Cyber Monday, but there's only one reason to shop on all three: If deals on the gifts you're looking for are spread out over all three days.
Last year, ComScore notes that little more than $5 billion of the $56.4 billion spent online during the holiday season last year was spent on Thanksgiving, Black Friday and Cyber Monday. Throw in the weekend days in between and that total jumps to $7.2 billion, up a combined 10% from the same period in 2014.
Of the 151 million people that the National Retail Federation (NRF) says went shopping during Thanksgiving weekend last year, more people said they did that weekend's shopping online (103 million) instead of in stores (102 million). While 72.8% of that weekend's store shoppers went out on Black Friday itself and 34% went out on Thanksgiving day. Of those who went shopping at all that weekend, 50.4% said they did so because the deals were too good to pass up, while 25.5% said it was simply a way to fill the hours during the holiday weekend.
That said, ComScore notes that the $1.1 billion in online spending on Thanksgiving Day in 2015 didn't even rank among holiday season's Top 10. As for Black Friday, the $1.65 billion online total came in third to both Cyber Monday ($2.3 billion) and the Tuesday immediately afterward ($1.95 billion). As we've mentioned before, there's little reason to miss Thanksgiving dinner or lose sleep on Black Friday anymore.