NEW YORK (TheStreet) -- Shares of Hershey (HSY - Get Report) were higher in late afternoon trading on Wednesday ahead of the company's 2016 third quarter earnings report due before Friday's opening bell.

Analysts are looking for the Hershey, PA-based snacks company to post adjusted earnings of $1.19 per share on revenue of $2 billion.

In the same quarter last year, Hershey reported adjusted earnings of $1.17 per share on $1.96 billion in revenue.

Deutsche Bank said recently that pressure in the U.S. snacks and confections categories makes the firm "cautious" about Hershey stock.

"We also believe that emerging markets investment, while logical, represents near-term risk to earnings with an increasingly longer path to profitability," Deutsche Bank noted.

The firm has a "hold" rating and $105 price target on Hershey shares.

Hershey said earlier this month that its CEO John Bilbrey will retire on July 1, 2017. The company's board has elected a committee to search for his replacement.

This comes after the company rejected a $23 billion acquisition bid from snack maker Mondelez (MDLZ) this summer.

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings rated this stock as a "buy" with a ratings score of B.

The company's strengths can be seen in multiple areas, such as its compelling growth in net income, revenue growth, notable return on equity, expanding profit margins and impressive record of earnings per share growth. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated.

You can view the full analysis from the report here: HSY