Pandora (NYSE: P), the go-to music source for fans and artists, today announced financial results for the third quarter ended September 30, 2016.

"Pandora's transformation continues with the launch of compelling new products and partnerships that open up significant revenue streams," said Tim Westergren, Founder and CEO of Pandora. "Only Pandora is uniquely positioned to create deeply personalized and easy to use listening experiences that delight and engage listeners. A great product that's effectively monetized is the cornerstone of success in digital music streaming."

Third Quarter 2016 Financial Results

Revenue: For the third quarter of 2016, total consolidated revenue was $351.9 million, a 13% year-over-year increase. Advertising revenue was $273.7 million, a 7% year-over-year increase. Subscription and other revenue was $56.1 million, a 1% year-over-year decrease. Ticketing service revenue was $22.1 million, an approximate 25% year-over-year increase 1.

GAAP Net Loss and Adjusted EBITDA: For the third quarter of 2016, GAAP net loss was $61.5 million compared to a net loss of $85.9 million in the same quarter last year, and adjusted EBITDA was a loss of $6.6 million, compared to a profit of $31.5 million in the same quarter last year. For the third quarter of 2016, adjusted EBITDA differs from GAAP net loss in that it excludes $32.8 million in expense from stock-based compensation, $15.8 million of depreciation and amortization expense, $5.9 million of other expense and $0.4 million of provision for income taxes 2.

Cash and Investments: For the third quarter of 2016, the Company ended with $264.0 million in cash and investments, compared to $311.3 million at the end of the prior quarter. During the third quarter of 2016, we borrowed $90.0 million under our credit facility to enhance our working capital position. In addition, in September 2016, we signed direct licensing agreements for recorded music with major and independent labels, distributors and publishers. The majority of these licensing agreements include minimum guarantee payments, some of which are paid in advance. In connection with these agreements, prepaid content acquisition costs increased $93.3 million in the third quarter of 2016.

Cash used in operating activities was $120.5 million for the third quarter of 2016, compared to $11.9 million of cash provided by operating activities in the same period of the prior year.

Other Business Metrics

Listener Hours: Total listener hours grew 5% to 5.40 billion for the third quarter of 2016, compared to 5.14 billion for the same period of the prior year.

Active Listeners: Active listeners were 77.9 million at the end of the third quarter of 2016, compared to 78.1 million for the same period of the prior year.

Guidance

Based on information available as of October 25, 2016, the Company is providing the following financial guidance:

Fourth Quarter 2016 Guidance: Revenue is expected to be in the range of $362 million to $374 million. Adjusted EBITDA loss is expected to be in the range of $51 million to $39 million. Adjusted EBITDA differs from GAAP net loss in that it excludes forecasted stock-based compensation expense of approximately $35 million, depreciation and amortization expense of approximately $18 million, a provision for income taxes of approximately $0.4 million and other expense, net, of $6 million and assumes minimal cash taxes given our net loss position. Basic shares outstanding for the fourth quarter 2016 are expected to be approximately 234 million.

Full Year 2016 Guidance: Revenue is expected to be in the range of $1.354 billion to $1.366 billion. Adjusted EBITDA loss is expected to be in the range of $140 million to $128 million. Adjusted EBITDA differs from GAAP net loss in that it excludes forecasted stock-based compensation expense of approximately $139 million, depreciation and amortization expense of approximately $62 million, a benefit from income taxes of approximately $0.3 million and other expense, net, of $24 million and assumes minimal cash taxes given our net loss position. Basic shares outstanding for the full year 2016 are expected to be approximately 231 million. We anticipate a non-GAAP effective tax rate between 30-35% for full year 2016.

Third Quarter 2016 Financial Results to be Presented During Analyst Day Event: Pandora will host an analyst day event and video webcast today starting at 1:30 p.m. PT/4:30 p.m. ET to provide financial analysts an opportunity to hear from members of the Pandora leadership team and discuss Pandora's strategic vision in light of the recently announced product transformation and landmark label deals. The live video webcast of the event will be available on the Pandora Investor Relations website at http://investor.pandora.com. A live domestic dial-in is available at (877) 355-0067 or internationally at (614) 999-7532, using passcode 93896108. A domestic replay will be available via video webcast replay until December 2, 2016 at http://investor.pandora.com.

ABOUT PANDORA

Pandora is the world's most powerful music discovery platform - a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.

www.pandora.com | @pandoramusic | www.pandoraforbrands.com | @PandoraBrands | amp.pandora.com

"Safe harbor" Statement:

This press release contains forward-looking statements within the meaning established by the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding expected revenue and adjusted EBITDA. These forward-looking statements are based on Pandora's current assumptions, expectations and beliefs and involve substantial risks and uncertainties that may cause results, performance or achievement to materially differ from those expressed or implied by these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: our operation in an emerging market and our relatively new and evolving business model; our ability to estimate revenue reserves; our ability to increase our listener base and listener hours; our ability to attract and retain advertisers; our ability to generate additional revenue on a cost-effective basis; competitive factors; our ability to continue operating under existing laws and licensing regimes; our ability to enter into and maintain commercially viable direct licenses with record labels for the right to reproduce and publicly perform sound recordings on our service; our ability to establish and maintain relationships with makers of mobile devices, consumer electronic products and automobiles; our ability to manage our growth and geographic expansion; our ability to continue to innovate and keep pace with changes in technology and our competitors; our ability to expand our operations to delivery of non-music content; our ability to protect our intellectual property; risks related to service interruptions or security breaches; and general economic conditions worldwide. Further information on these factors and other risks that may affect the business are included in filings with the Securities and Exchange Commission (SEC) from time to time, including under the heading "Risk Factors" in our Annual Report on Form 10-K for the current period.

The financial information contained in this press release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's most recent reports on Form 10-K and Form 10-Q, each as they may be amended from time to time. The Company's results of operations for the current period are not necessarily indicative of the Company's operating results for any future periods.

These documents are available online from the SEC or on the SEC Filings section of the Investor Relations section of our website at investor.pandora.com. Information on our website is not part of this release. All forward-looking statements in this press release are based on information currently available to the Company, which assumes no obligation to update these forward-looking statements in light of new information or future events.

Non-GAAP Financial Measures

To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with accounting principles generally accepted in the United States ("GAAP"), the Company uses the following non-GAAP measures of financial performance: non-GAAP gross profit, non-GAAP net income (loss), non-GAAP basic EPS, non-GAAP diluted EPS and adjusted EBITDA. The presentation of this additional financial information is not intended to be considered in isolation from, as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. These non-GAAP measures have limitations in that they do not reflect all of the amounts associated with our results of operations as determined in accordance with GAAP. In addition, these non-GAAP financial measures may be different from the non-GAAP financial measures used by other companies. These non-GAAP measures should only be used to evaluate our results of operations in conjunction with the corresponding GAAP measures. Management compensates for these limitations by reconciling these non-GAAP financial measures to the most comparable GAAP financial measures within our earnings releases.

Non-GAAP gross profit, non-GAAP net income (loss), non-GAAP basic EPS and non-GAAP diluted EPS differ from GAAP in that they exclude stock-based compensation expense, intangible amortization expense, amortization of non-recoupable ticketing contract advances, transaction costs from acquisitions and one-time cumulative charges to cost of revenue - content acquisition costs that are not directly reflective of our core business or operating results. The income tax effects of non-GAAP net income (loss) before provision for income taxes and the related non-GAAP adjustments have been reflected in non-GAAP net income (loss), non-GAAP basic EPS and non-GAAP diluted EPS.

Cost of Revenue - Content Acquisition Costs Charges: Cost of revenue - content acquisition costs included two one-time cumulative charges in the third quarter of 2015. The first charge related to the settlement of an outstanding lawsuit related to sound recordings recorded prior to February 15, 1972. On April 17, 2014, UMG Recordings, Inc., Sony Music Entertainment, Capitol Records, LLC, Warner Music Group Corp. and ABKCO Music and Records, Inc. filed suit against Pandora Media Inc. in the Supreme Court of the State of New York. The complaint claimed common law copyright infringement and unfair competition arising from allegations that Pandora owed royalties for the public performance of sound recordings recorded prior to February 15, 1972. In October 2015, as part of our strategy to strengthen our partnership with the music industry, the parties reached an agreement whereby we agreed to pay the plaintiffs a total of $90 million in exchange for the dismissal of the lawsuit, a release of all claims and a covenant not to sue for our use of pre-1972 sound recordings extending to December 31, 2016. The first installment of $60 million was paid in October 2015 and the remaining four installments of $7.5 million were paid in December 2015, March 2016, June 2016 and September 2016. Pursuant to this settlement, which covers approximately 90% of total pre-1972 spins on our service, we recorded a one-time adjustment of $57.9 million to cost of revenue - content acquisition costs in the third quarter of 2015 related to pre-1972 spins played through September 30, 2015.

The second charge related to management's decision to forgo the application of the RMLC publisher royalty rate from June 2013 to September 2015. In June 2013, we entered into an agreement to purchase the assets of KXMZ-FM and in June 2015 the Federal Communications Commission ("FCC") approved the transfer of the FCC licenses and the acquisition was completed. The agreement to purchase the assets of KXMZ allowed us to qualify for the RMLC royalty rate of 1.7% of revenue for a license to the ASCAP and BMI repertoires, before certain deductions. As a result, we recorded cost of revenue - content acquisition costs at the RMLC royalty rate starting in June 2013, rather than the rates that were set in district court proceedings in March 2014 for ASCAP and in May 2015 for BMI. In the third quarter of 2015, despite confidence in our legal position that we were entitled to the RMLC royalty rate starting in June 2013, and as part of our strategy to strengthen our partnership with the music industry, management decided to forgo the application of the RMLC royalty rate from June 2013 through September 2015. As a result, we recorded a one-time cumulative charge to increase cost of revenue - content acquisition costs of $23.9 million in the third quarter of 2015 related to spins played from June 2013 through September 30, 2015.

For the third quarter of 2015, management considered its operating results without these two one-time cumulative charges to cost of revenue - content acquisition costs when evaluating its ongoing non-GAAP and adjusted EBITDA performance because these charges reflect aggregate charges to royalty rates across several prior years of activity, and are not directly reflective of our business or operating results.

Ticketfly and Rdio Transaction Costs: consists of transaction costs paid in connection with the acquisitions of Ticketfly and certain assets of Rdio, which were completed in the fourth quarter of 2015. Ticketfly and Rdio transaction costs are included in the general and administrative line item of our GAAP presentation. For the third quarter of 2015, management considered its operating results without these charges when evaluating its ongoing non-GAAP and adjusted EBITDA performance because these charges are not believed by management to be reflective of our core business, ongoing operating results or future outlook.

Stock-based Compensation Expense: consists of expenses for stock options and other awards under our equity incentive plans. Stock-based compensation is included in the following cost and expense line items of our GAAP presentation: cost of revenue - other, cost of revenue - ticketing service, product development, sales and marketing and general and administrative.

Although stock-based compensation is an expense for the Company and is viewed as a form of compensation, management excludes stock-based compensation from our non-GAAP measures for purposes of evaluating our continuing operating performance primarily because it is a non-cash expense not believed by management to be reflective of our core business, ongoing operating results or future outlook. In addition, the value of stock-based instruments is determined using formulas that incorporate variables, such as market volatility, that are beyond our control.

Income Tax Effects of Non-GAAP Adjustments: The Company adjusts non-GAAP net income (loss) by considering the income tax effects of its non-GAAP net income (loss) before provision for income taxes and the related non-GAAP adjustments. The Company is currently forecasting a non-GAAP effective tax rate of approximately 30% to 35% for the full year 2016. The Company does not expect to pay significant cash income taxes for the foreseeable future due to its net operating loss position.

Adjusted EBITDA

Adjusted EBITDA excludes stock-based compensation expense, benefit from (provision for) income taxes, depreciation and intangible amortization expense, amortization of non-recoupable ticketing contract advances, other income (expense), transaction costs from acquisitions and one-time cumulative charges to cost of revenue - content acquisition costs that are not directly reflective of our core business or operating results.

Benefit from (Provision for) Income Taxes: consists of expense recognized related to U.S. and foreign income taxes. The Company considers its adjusted EBITDA results without these charges when evaluating its ongoing performance because it is not believed by management to be reflective of our core business, ongoing operating results or future outlook.

Depreciation and Intangible Amortization Expense: consists of non-cash charges that can be affected by the timing and magnitude of business combinations and asset purchases. Depreciation is included in the following cost and expense line items of our GAAP presentation: cost of revenue - other, cost of revenue - ticketing service, product development, sales and marketing and general and administrative. Intangible amortization expense is included in the following cost and expense line items of our GAAP presentation: cost of revenue - ticketing service, product development, sales and marketing and general and administrative. Depreciation and intangible amortization expense also consists of non-cash amortization of non-recoupable amounts paid in advance to the Company's clients pursuant to ticketing agreements. Amortization of non-recoupable ticketing contract advances is included in the sales and marketing line of our GAAP presentation. Management considers its operating results without intangible amortization expense when evaluating its ongoing non-GAAP performance and without depreciation and intangible amortization expense when evaluating its ongoing adjusted EBITDA performance because these charges are non-cash expenses that can be affected by the timing and magnitude of business combinations, asset purchases and new client agreements and may not be reflective of our core business, ongoing operating results or future outlook.

Management believes these non-GAAP financial measures serve as useful metrics for our management and investors because they enable a better understanding of the long-term performance of our core business and facilitate comparisons of our operating results over multiple periods and to those of peer companies, and, when taken together with the corresponding GAAP financial measures and our reconciliations, enhance investors' overall understanding of our current financial performance.

In the financial tables below, the Company provides a reconciliation of the most comparable GAAP financial measure to the historical non-GAAP financial measures used in this earnings release.

1 Ticketfly's results are included in Pandora's consolidated financial statements subsequent to the acquisition date of October 31, 2015. Related year-over-year growth rates are calculated based on Ticketfly's pre-acquisition results.

2 Adjusted EBITDA for the third quarter of 2015 also excluded expense from cost of revenue - content acquisition costs due to one-time cumulative charges of $57.9 million for the pre-1972 sound recordings settlement and $23.9 million as a result of management's decision to forgo the application of the Radio Music Licensing Committee ("RMLC") publisher royalty rate from June 2013 to September 2015 and Ticketfly and Rdio transaction costs.
 
Pandora Media, Inc.
Condensed Consolidated Statements of Operations
(in thousands, except per share amounts)
(unaudited)
       
Three months ended Nine months ended
September 30, September 30,
2015 2016 2015 2016
 
Revenue
Advertising $ 254,656 $ 273,716 $ 664,316 $ 759,150
Subscription and other 56,906 56,100 163,570 165,957
Ticketing service   -     22,085     -     67,121  
Total revenue   311,562     351,901     827,886     992,228  
 
Cost of revenue
Cost of revenue - Content acquisition costs 211,272 174,334 467,429 522,231
Cost of revenue - Other (1) 21,414 25,556 57,690 71,388
Cost of revenue - Ticketing service (1)   -     15,318     -     45,223  
Total cost of revenue   232,686     215,208     525,119     638,842  
Gross profit 78,876 136,693 302,767 353,386
 
Operating expenses
Product development (1) 21,849 33,657 56,466 103,311
Sales and marketing (1) 107,286 116,475 285,595 357,909
General and administrative (1)   35,603     41,768     111,169     128,626  
Total operating expenses   164,738     191,900     453,230     589,846  
Loss from operations (85,862 ) (55,207 ) (150,463 ) (236,460 )
 
Interest expense (131 ) (6,494 ) (386 ) (18,916 )
Other income, net   95     579     803     1,696  
Total other income (expense), net   (36 )   (5,915 )   417     (17,220 )
Loss before benefit from (provision for) income taxes (85,898 ) (61,122 ) (150,046 ) (253,680 )
 
Benefit from (provision for) income taxes   (32 )   (412 )   (206 )   711  
Net loss $ (85,930 ) $ (61,534 ) $ (150,252 ) $ (252,969 )
 
Basic and diluted net loss per share   (0.40 )   (0.27 )   (0.71 )   (1.10 )
Weighted-average basic and diluted shares   212,760     232,139     211,487     229,524  
 
(1) Includes stock-based compensation expense as follows:
Three months ended Nine months ended
September 30, September 30,
2015 2016 2015 2016
Cost of revenue - Other $ 1,427 $ 1,538 $ 4,040 $ 4,559
Cost of revenue - Ticketing service - 27 - 154
Product development 6,189 7,347 16,148 23,091
Sales and marketing 13,732 14,932 38,403 43,673
General and administrative   7,446     8,910     20,882     32,364  
Total stock-based compensation expense $ 28,794   $ 32,754   $ 79,473   $ 103,841  
 
 
Pandora Media, Inc.
Condensed Consolidated Balance Sheets
(in thousands)
   
 
As of December 31, As of September 30,
2015 2016
Assets (audited) (unaudited)
Current assets
Cash and cash equivalents $ 334,667 $ 207,695
Short-term investments 35,844 50,052
Accounts receivable, net 277,075 282,802
Prepaid content acquisition costs 2,099 102,623
Prepaid expenses and other current assets   33,821     34,166  
Total current assets 683,506 677,338
 
Long-term investments 46,369 6,273
Property and equipment, net 66,370 118,453
Goodwill 303,875 306,706
Intangible assets, net 110,745 95,565
Other long-term assets   29,792     32,528  
Total assets $ 1,240,657   $ 1,236,863  
 
Liabilities and stockholders' equity
Current liabilities
Accounts payable $ 17,897 $ 13,983
Accrued liabilities 37,185 33,968
Accrued content acquisition costs 97,390 106,275
Accrued compensation 43,788 52,089
Deferred revenue 19,939 31,971
Other current liabilities   15,632     20,739  
Total current liabilities 231,831 259,025
 
Long-term debt, net 234,577 337,429
Other long-term liabilities   30,862     33,402  
Total liabilities   497,270     629,856  
 
Stockholders' equity
Common stock 23 23
Additional paid-in capital 1,110,539 1,227,197
Accumulated deficit (366,658 ) (619,627 )
Accumulated other comprehensive loss   (517 )   (586 )
Total stockholders' equity   743,387     607,007  
Total liabilities and stockholders' equity $ 1,240,657   $ 1,236,863  
 
 
Pandora Media, Inc.
Condensed Consolidated Statements of Cash Flows
(in thousands)
(unaudited)
       
Three months ended Nine months ended
September 30, September 30,
2015 2016 2015 2016
 
Operating Activities
Net loss $ (85,930 ) $ (61,534 ) $ (150,252 ) $ (252,969 )
Adjustments to reconcile net loss to net cash provided by (used in) operating activities
Depreciation and amortization 5,829 15,843 15,194 43,480
Stock-based compensation 28,794 32,754 79,473 103,841
Amortization of premium on investments, net 483 92 1,712 339
Other operating activities 666 1,410 1,610 2,884
Amortization of debt discount - 4,649 - 13,587
Changes in operating assets and liabilities
Accounts receivable (29,673 ) (20,477 ) (45,796 ) (8,338 )
Prepaid content acquisition costs 2,280 (93,253 ) (167 ) (100,524 )
Prepaid expenses and other assets (6,740 ) (3,786 ) (6,397 ) (12,655 )
Accounts payable, accrued and other current liabilities 17,642 12,419 29,601 (4,990 )
Accrued content acquisition costs 81,726 (17,302 ) 89,423 8,875
Accrued compensation (1,564 ) 4,873 4,333 10,370
Other long-term liabilities 3,096 597 1,500 598
Deferred revenue (4,996 ) 3,220 7,689 12,032
Reimbursement of cost of leasehold improvements   265     -     1,014     4,397  
Net cash provided by (used in) operating activities 11,878 (120,495 ) 28,937 (179,073 )
 
Investing Activities
Purchases of property and equipment (6,758 ) (11,836 ) (21,336 ) (46,400 )
Internal-use software costs (2,628 ) (8,029 ) (5,997 ) (22,339 )
Changes in restricted cash - - - (250 )
Purchases of investments (27,180 ) (1,322 ) (138,721 ) (12,413 )
Proceeds from maturities of investments 47,680 14,809 179,799 34,816
Proceeds from sales of investments 37,655 3,007 41,317 3,507
Payments related to acquisition, net of cash acquired   (22,828 )   -     (23,028 )   (676 )
Net cash provided by (used in) investing activities 25,941 (3,371 ) 32,034 (43,755 )
 
Financing activities
Borrowings under debt agreements - 90,000 - 90,000
Proceeds from employee stock purchase plan 1,814 2,558 5,089 6,395
Proceeds from exercise of stock options 856 1,138 3,718 3,011
Payment of debt issuance costs - - - (32 )
Tax payments from net share settlements of restricted stock units   (1,388 )   (365 )   (2,295 )   (3,126 )
Net cash provided by financing activities 1,282 93,331 6,512 96,248
 
Effect of exchange rate changes on cash and cash equivalents (223 ) (137 ) (459 ) (392 )
 
Net increase (decrease) in cash and cash equivalents 38,878 (30,672 ) 67,024 (126,972 )
Cash and cash equivalents at beginning of period   204,103     238,367     175,957     334,667  
Cash and cash equivalents at end of period $ 242,981   $ 207,695   $ 242,981   $ 207,695  
 
 
Pandora Media, Inc.
Reconciliation of GAAP to Non-GAAP Measures
(in thousands, except per share amounts)
(unaudited)
       
Three months ended Nine months ended
September 30, September 30,
2015 2016 2015 2016
 
Gross profit
GAAP gross profit $ 78,876 $ 136,693 $ 302,767 $ 353,386
Stock-based compensation: Cost of revenue - Other 1,427 1,538 4,040 4,559
Stock-based compensation: Cost of revenue - Ticketing service - 27 - 154
Amortization of intangibles - Cost of revenue - Ticketing service - 1,420 - 4,256
Pre-1972 sound recordings settlement 57,947 - 57,947 -
RMLC publisher royalty charge   23,934     -     23,934     -  
Non-GAAP gross profit $ 162,184   $ 139,678   $ 388,688   $ 362,355  
 
Net loss
GAAP net loss $ (85,930 ) $ (61,534 ) $ (150,252 ) $ (252,969 )
Amortization of intangibles 438 5,138 804 15,409
Amortization of non-recoupable ticketing contract advances - 1,696 - 4,138
Stock-based compensation 28,794 32,754 79,473 103,841
Pre-1972 sound recordings settlement 57,947 - 57,947 -
RMLC publisher royalty charge 23,934 - 23,934 -
Ticketfly and Rdio transaction costs 809 - 809 -
Income tax effects of non-GAAP net loss before provision for income taxes and the related non-GAAP adjustments   (2,332 )   5,889     (2,332 )   41,525  
Non-GAAP net income (loss) $ 23,660   $ (16,057 ) $ 10,383   $ (88,056 )
 
Non-GAAP EPS - basic $ 0.11 $ (0.07 ) $ 0.05 $ (0.38 )
Non-GAAP EPS - diluted $ 0.11 $ (0.07 ) $ 0.05 $ (0.38 )
 
Weighted average basic shares 212,760 232,139 211,487 229,524
Weighted average diluted shares 222,899 232,139 220,496 229,524
 
Adjusted EBITDA
GAAP net loss $ (85,930 ) $ (61,534 ) $ (150,252 ) $ (252,969 )
Depreciation and amortization 5,829 15,843 15,194 43,480
Stock-based compensation 28,794 32,754 79,473 103,841
Ticketfly and Rdio transaction costs 809 - 809 -
Other expense (income), net 36 5,915 (417 ) 17,220
Provision for (benefit from) income taxes 32 412 206 (711 )
Pre-1972 sound recordings settlement 57,947 - 57,947 -
RMLC publisher royalty charge   23,934     -     23,934     -  
Adjusted EBITDA $ 31,451   $ (6,610 ) $ 26,894   $ (89,139 )
 
Cost of revenue - content acquisition costs
GAAP cost of revenue - content acquisition costs $ 211,272 $ 174,334 $ 467,429 $ 522,231
Pre-1972 sound recordings settlement (57,947 ) - (57,947 ) -
RMLC publisher royalty charge   (23,934 )   -     (23,934 )   -  
Non-GAAP cost of revenue - content acquisition costs $ 129,391   $ 174,334   $ 385,548   $ 522,231  
 
 
Pandora Media, Inc.
RPM and LPM History
(unaudited)
               
 
Three months ended Nine months ended
September 30, September 30,
2015 2016 2015 2016
RPM LPM RPM LPM RPM LPM RPM LPM
 
Advertising $ 56.84 $ 36.46 $ 58.10 $ 31.60 $ 48.24 $ 26.79 $ 52.26 $ 30.90
Subscription   85.28   72.10   81.69   37.16   82.84   49.95   80.98   35.88
Total $ 60.52 $ 41.06 $ 61.09 $ 32.31 $ 52.57 $ 29.69 $ 55.80 $ 31.52
 
Total based on non-GAAP results (1) $ 60.52 $ 25.15 $ 61.09 $ 32.31 $ 52.57 $ 24.49 $ 55.80 $ 31.52
 
(1) Total non-GAAP RPMs are the same as GAAP RPMs for all periods presented. Total non-GAAP LPMs are based on non-GAAP cost of revenue - content acquisition costs.

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