IronDirect®, an American company that offers a convenient online platform ( for construction equipment buyers to access the machines, attachments, parts and services needed to reduce ownership costs and maximize uptime, announced today that it has launched a new sales partner program to expand the number and types of customers it serves. The program is available to sales professionals in North America interested in selling IronDirect premium and value-priced machines, attachments, parts and undercarriages.

"Since our launch in September, IronDirect has received a tremendous response about our business model and numerous inquiries from parties interested in partnering with us as we transform how construction equipment is marketed, sold and serviced," said Joe Krider, vice president of sales at IronDirect. "To accommodate this interest and as part of our growth plan, we are excited to offer independent, seasoned sales executives the formal opportunity to partner with the IronDirect team. You set your hours, you decide how much you want to do. Sell one unit or 100, it's up to you. Whether you are at the beginning of your career and want to make this your full time job, or retired and looking to stay in the game from time to time, we want to talk to you."

Interested candidates may apply online, then go through a user-friendly interview process. Once approved, qualified parties will participate in a hands-on training event at the company's 100-acre experience center in Asheville, NC and receive the tools necessary for success. The IronDirect online sales resources, coupled with competitive, transparent pricing, make it easy to earn up to a four percent straight commission selling machines across the U.S., Canada and Mexico with no geographic limits.

"IronDirect is all about creating financial value. We do this for our customers, our suppliers, our service providers and our dealer partners," said Krider. "We are now able to provide tremendous value for our sales partners, as well, by giving them access to a large and growing lineup of exciting products to sell - including new and decades-old brands - across unlimited territories with no commission caps. If you believe in your ability, the sky is the limit."

The first of a series of sales partner training events will be held November 16 - 17, 2016 at the IronDirect experience center in Asheville, NC.

To join the IronDirect sales partner program, apply online. Prospective candidates may also contact Tom Hlawek, vice president of key accounts, at (281) 639-0055 or

About IronDirect

Headquartered in Asheville, NC, IronDirect is an American company whose mission is to significantly lower the lifetime cost of the equipment you operate without sacrificing quality or support. We do this by offering our customers a convenient online platform for purchasing and selling equipment, attachments, parts and services; a suite of innovative support and service programs and technologies that reduce the risk of ownership across a machine's lifetime; and a safe way to buy, operate and resell value-priced products from proven global manufacturers. Let us help you Buy Smarter. Build Better™. Visit us at

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