NEW YORK (TheStreet) --Shares of Twitter (TWTR - Get Report) are down around 43% year-to-date, as the stock continues to fluctuate. In the past weeks, Twitter has been the subject of intense speculation and reporting indicating a possible takeover, which initially launched the shares up. However, as equally as they shot up, they plummeted, as reports surfaced indicated larger parties were not interested in a buyout.
What remains for the social media giant are questions and Greycroft Partners partner Ellie Wheeler discussed what could be next for Twitter during Tuesday morning's "Squawk Box" on CNBC.
"It's interesting times, it seems like they aren't getting a lot of bidders at $15 billion," she said. Wheeler then addressed the question of whether or not Twitter should have indicated interest in a possible sale.
"Was it a mistake to go out? Probably not, you've got a fiduciary duty to do it. They've already been getting inbounded pressure from shareholders. It's been stagnant, engaged users have been stagnant and clearly they decided there was merit to it," she explained.
However, now that we have seemingly reached a point where the bids for Twitter have significantly slowed, if not stalled altogether, Wheeler says the future must be a pivotal point for it to address.
"They're going to have to have a plan for something more interesting for two years, hopefully, longer, but it can't be small things. There might be some leadership shakeup. A part of the story is how do they do something meaningful product wise, and strategy wise, but also get them to profitability," she added.
Shares of Twitter opened higher on Tuesday.
Separately, TheStreet Ratings team rates the stock as a "hold" with a ratings score of C.
Twitter's strengths such as its impressive record of earnings per share growth, robust revenue growth and good cash flow from operations are countered by the fact that we find that the stock has had a generally disappointing performance in the past year.
You can view the full analysis from the report here: TWTR
TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this article's author.